Job Description

Position Summary

The Associate Director, Regional Marketing, is a senior in-market position within the US commercial organization that will focus on commercial KOL engagement to gain insights into regional opportunities and provide a bridge between regional markets and headquarters, speaker development and refresher training for disease state (and product, when appropriate), and will support the execution of approved disease state education, promotional and patient programs. Regional Marketing will collaborate with other field-based professionals, within approved SOPs, including but not limited to RBDs, DBMs, Market Access Account Executives and MSLs, as appropriate, in addition to home office-based colleagues in Marketing, Sales, Market Access and Medical Affairs, as appropriate.  The position will report to the Director, Regional Marketing and be part of the US Immunology Dermatology Marketing Team.

Key Responsibilities Brand Strategy

Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

Supporting the execution of approved Advisory Boards

Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief

Facilitate, participate in, and attend advisory boards, where appropriate

KOL Engagement (disease state or product, when appropriate) in assigned targeted accounts

Champion the brand, disease state and commercial strategy through meaningful engagement

Support disease state or product, when appropriate, conversations focused on key topics

Execute physician engagement activities in the field and at key congresses

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Speaker Program Management & Engagement

Develop physician speakers to provide high-quality speaker programs on disease state and product, when appropriate

Provide refresher and follow up training to speakers on approved speaker materials

Ensure appropriate and compliant execution of speaker programs

Monitor speaker performance at live and virtual programs

Provide field-based training to speakers on speaker programs when needed

Engage with assigned KOLs and solicit feedback, as necessary

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Compliant Collaboration with other Field-based and Home Offices-Based Teams

Provide input and support in developing account plans for Sales

Provide field-based training support for Sales when needed

Work with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution

Work with the highest degree of professionalism and in accordance with the company’s Code of Ethics and Business Conduct

Qualifications & Experience

Minimum 5 years of experience in one of the following: product marketing, field sales or medical affairs

Minimum 5 years of experience in Dermatology

Marketing, Sales Management, and/or extensive launch experience strongly preferred

Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred

Proven ability to manage large geographical territory

Demonstrated ability to build productive stakeholder relationships and effectively meet their needs

Ability to inform strategies, develop tactics and execute against strategic plans under short timelines that will help to achieve the desired goals

Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy

Clinical knowledge and aptitude in complex/competitive disease states. Desire to continuously learn and improve by applying new knowledge and skills on the job

Effective verbal and written communication skills and organizational abilities

Self-driven with strong organizational and planning skills. Able to determine effective approaches and take the appropriate action based on the available information consistent with the over-arching strategy

Ability to leverage appropriate interpersonal styles and techniques to gain acceptance of ideas or plans

Highly collaborative with the ability to manage multiple projects simultaneously

Willingness to try different and novel ways to deal with work challenges and opportunities.

Business travel, by air or car, is regularly required

Willingness to work evenings and select weekends is required