Digital Content Intern_Summer 2022
Posted on: 28 Jan 2022
Topeka, KS
Job Description
This role focuses on ecommerce performance content development on our owned web properties as well as third party marketplaces, such as Amazon, Chewy and PetCo. You will create, revise and improve product content for the Hill’s product portfolio, assisting our digital and product managers in creating engaging content for our consumers.
Responsibilities
Write, edit and optimize content, such as Amazon product detail pages, ecommerce landing pages and enhanced content sections on our owned properties and third-party marketplaces
Work within our digital asset management (DAM) system to improve product content for ecommerce experiences
Conduct research and effectively form strategic content recommendations based on organic search, audience and business insights
Expand our company knowledge, consulting on the strategy, implementation and use of content, as well as the importance of search optimization
Proactively explore and share the latest content innovations, best practices, trends and tools
Utilize Google Analytics to gather insights around product performance and track KPIs
Required Skills
Understand the relationship of content published on owned channels and how it impacts findability on search engines
Outstanding writing skills
Attention to detail and eye for accuracy
Ability to collaborate with other disciplines and teams
Ability to manage and prioritize multiple clients and projects
Strategic problem-solving skills and a love for content challenges
Strong understanding of ecommerce content best practices is preferred
Knowledge of the Associated Press (AP) Stylebook is a plus
Seeking a Bachelor’s degree in Marketing, Advertising, Journalism or relevant communications field
Experience in professional digital copywriting, content strategy or content optimization is preferred
Please be prepared to share a few relevant writing samples
Have a love for animals and bring that passion to your writing
Qualifications:
Junior or Senior in a Marketing, Management, Communications or related major
Colgate-Palmolive
New York, New York
Colgate-Palmolive Company, together with its subsidiaries, manufactures and sells consumer products worldwide. The company operates through two segments, Oral, Personal and Home Care; and Pet Nutrition. It offers oral care products, including toothpastes, toothbrushes, and mouthwashes, as well as pharmaceutical products for dentists and other oral health professionals; and personal care products, such as liquid hand soaps, bar soaps, shower gels, deodorants and antiperspirants, skin care products, and shampoos and conditioners. The company also provides home care products comprising dishwashing detergents, household cleaners, and fabric conditioners; pet nutrition products for everyday nutritional needs; and a range of therapeutic products to manage disease conditions in dogs and cats. Its principal global and regional trademarks include Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
The company markets and sells its oral, personal, and home care products to various retailers, wholesalers, and distributors; and pet nutrition products for dogs and cats through pet supply retailers, veterinarians, and e-commerce retailers. Colgate-Palmolive Company was founded in 1806 and is headquartered in New York, New York.
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IndustryManufacturing
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No. of Employees34, 500
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Website
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Jobs Posted494
