Trade Marketing Manager
Posted on: 4 Jan 2022
San Ramon, CA
Job Description
Responsibilities for this position may include but are not limited to:
Supports achievement of sales goals through use of syndicated data and consumer information in development of national, regional, and account-specific plans.
Leverage brand consumer and marketplace data and trends to support in the development of annual business planning closely tied to the efforts of marketing and sales to generate optimal demand for the brands.
Leverages in-depth knowledge of both retailer, shopper, and corporate strategies to inform brand team decisions, develop strategies, execute plans in partnership with Sales, and lead assessment of performance.
Thought leader and subject matter expert in the organization related to category, retailer and consumer insights.
Coach and develop direct reports, ensuring delivery of performance feedback and align on development plan
Required Qualifications:
Minimum of 5 years of experience
Experienced in Consumer trade marketing planning, business planning and budget management
Experienced in Category Management principals
Consumer Packaged Goods (CPG) industry experience, ability to translate strategic insights into fact-based plans/presentations utilizing retailer data sources and syndicated data NPD/IRI/ Nielsen.
Builds relationships by “engaging others, building trust” and “working across boundaries. Collaborates across teams to achieve common goals
Ability to develop customized presentations for business unit, product launches and merchandising strategies
Able to make decisions and solve problems while working collaboratively and cross-functionally with Marketing, Sales, Retailers, and other internal and external stakeholders.
Chevron
San Ramon, CA
Chevron Corporation, through its subsidiaries, engages in integrated energy, chemicals, and petroleum operations worldwide. The company operates in two segments, Upstream and Downstream. The Upstream segment is involved in the exploration, development, and production of crude oil and natural gas; processing, liquefaction, transportation, and regasification associated with liquefied natural gas; transportation of crude oil through pipelines; and transportation, storage, and marketing of natural gas, as well as operates a gas-to-liquids plant.
The Downstream segment engages in refining crude oil into petroleum products; marketing crude oil and refined products; transporting crude oil and refined products through pipeline, marine vessel, motor equipment, and rail car; and manufacturing and marketing commodity petrochemicals, and fuel and lubricant additives, as well as plastics for industrial uses. It is also involved in the cash management and debt financing activities; insurance operations; real estate activities; and technology businesses. The company was formerly known as ChevronTexaco Corporation and changed its name to Chevron Corporation in 2005. Chevron Corporation was founded in 1879 and is headquartered in San Ramon, California.
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IndustryOil and Gas
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No. of Employees2001
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Website
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Jobs Posted135
