Sr. Marketing Manager, Loyalty
Posted on: 4 Dec 2021
Memphis, TN
Job Description
Job Responsibilities:
Develop and implement strategies and processes to deliver results for overall loyalty business objectives: customer acquisition and retention, program cost management, increased sales and customer engagement, and consumer insights/understanding
Lead efforts across Marketing, Creative, Operations, E-Commerce, Merchandising, IT and partner with external vendors to support the loyalty program and achieve the program's goals
Partner with business stakeholders to create, design and drive the Loyalty program strategy and roadmap
Refine and recommend new program benefits and capabilities as needed including, but not limited to, core construct tests, soft benefits, and engagement components supported by external research, program analysis and modeling, and internal requirements
Work with Marketing Operations to set the program vision, strategies, and prioritization of business capabilities
Drive loyalty program enrollment and engagement via multichannel marketing
Build multichannel loyalty communications strategy in partnership with Marketing, Creative, Operations, E-Commerce, Merchandising, IT and third-party vendors to drive program engagement
Build appropriate KPIs and reporting packages for executive leadership, cross-functional, and Loyalty team use to measure and assess program and campaign performance
Manage program performance and customer activity reporting including customer segmentation, program level impact (return on investment and profitability), customer demographics, and benefits usage recommending relevant adjustments to the program
Supervisory Responsibility:
This position has three direct reports.
Position Skills and Requirements:
Bachelor’s Degree, MBA preferred
Minimum 5 years of experience in loyalty program management/marketing with a multi-channel retailer preferred
Significant project management experience
Experience working with IT partners to advance program capabilities; experience working in an Agile team environment a plus
Excellent verbal and written communication skills; persuasive in presenting complex concepts to groups
Proven analytical, business planning, strategic planning and leadership skills
Proven ability to translate analytic data into strategic ideas
Ability to deal with ambiguity and change within a fast-paced environment
AutoZone, Inc.
Memphis, TN
AutoZone, Inc. retails and distributes automotive replacement parts and accessories. The company offers various products for cars, sport utility vehicles, vans, and light trucks, including new and remanufactured automotive hard parts, maintenance items, accessories, and non-automotive products. Its products include A/C compressors, batteries and accessories, bearings, belts and hoses, calipers, carburetors, chassis, clutches, CV axles, engines, fuel pumps, fuses, ignition and lighting products, mufflers, radiators, starters and alternators, thermostats, and water pumps. The company also offers maintenance products, such as antifreeze and windshield washer fluids; brake drums, rotors, shoes, and pads; brake and power steering fluids, and oil and fuel additives; oil and transmission fluids; oil, air, fuel, and transmission filters; oxygen sensors; paints and accessories; refrigerants and accessories; shock absorbers and struts; spark plugs and wires; and windshield wipers, as well as air fresheners, cell phone accessories, drinks and snacks, floor mats and seat covers, interior and exterior accessories, mirrors, performance products, protectants and cleaners, sealants and adhesives, steering wheel covers, stereos and radios, tools, and wash and wax products.
In addition, it provides a sales program that offers commercial credit and delivery of parts and other products; and tire repair services.
Further, it sells automotive diagnostic and repair software under the ALLDATA brand through alldata.com and alldatadiy.com; and automotive hard parts, maintenance items, accessories, and non-automotive products through autozone.com. As of May 4, 2019, it operated 5,686 stores in the United States, the District of Columbia, and Puerto Rico; 576 stores in Mexico; and 25 stores in Brazil. AutoZone, Inc. was founded in 1979 and is based in Memphis, Tennessee.
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IndustrySales/Retail
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No. of Employees54,900
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Website
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Jobs Posted430
