Job Description

W ho is Kvantum? Kvantum (recently acquired by Yum! Brands, Inc.) is an artificial intelligence-based consumer insights and marketing performance analytics business focused on deploying proprietary algorithms and machine-learning models to help brands understand consumer behavior and make informed media and calendar decisions. Kvantum serves mainly internal clients around the globe (Yum! & it’s Brands, as well as Franchisees) and serves select external Fortune 100 clients, as well. We want you if:

You are the one who loves to dig deep into the data and love to tell story behind the data.
You love brand marketing, understand consumer behavior and can identify category trends and headwinds.
You'll take pride in delivering the best quality recommendations to the client.

What you'll be doing in your new job:

Engage with Kvantum teams (data science, marketing science & product dev teams) and with the client (internal and external to Yum!) around the data mobilization, data requirements, project milestones, etc.
Understand the data from the project point of view, work with the client & its agencies to understand the data requirements, and make sure that the data is prepared correctly for the modeling using Kvantum marketing performance analytics platform.
Understand the data and how to transform it to use for marketing/media mix modeling, attribution, and consumer analytics.
Leveraging the business & technology context, document the client speci?c data management (including collection & harmonization) requirements to customize the Kvantum tool to help automate the data mobilization function.
Understand models (input & output variables) covering the latest digital marketing activities in real-world (newly introduced marketing channels + existing online and o?ine channels). Deliver powerful brand story using model outcomes.
Leverage the team of modelers, data analysts, marketing scientists to use the data correctly in the models, build the executive presentation for clients, etc.
Leverage understanding of statistical techniques and hypothesis development to design tests/ experiments, analyze data, draw conclusions with actionable recommendations to help Yum! it’s Brands & Franchisees, and external Fortune 100 companies with data driven decision making.
Work with client teams in understanding the outcomes of complex marking mix and attribution models (AI/machine learning) and support their media agencies in building the media plan for future quarters.
Understand Kvantum scenario planning tool to perform optimization/scenario analysis for client’s marketing & pricing “what if” scenarios.
Use Kvantum algorithm/modeling tool to perform statistical analysis and modeling as required.