Job Description

Responsibilities

Creativity

Work s with the Client Service and Strategic Planning teams regarding marketing and creative strategies for brand concepts, providing insight and challenging the brief as appropriate in order to raise the agency’s creative offering
Collaborates with other creative staff to share learning and experience and to establish initiatives that will improve the creative product
Generates and develops concepts and ideas, which meet the requirements of the brief as well as the client ’s -branding standards that are of a consistently high standard
Ensures the proper placement, context and meaning of every word as well as the overall message within a creative assignment
Establishes tone, character, and messages that will effectively communicate with the target audience and fulfill the project objectives
Is a ble to prepare a range integrated copy from development of headlines and editorial copy to scripts for audio / video recordings, quizzes, questionnaires, brochures, posters, POS material, and navigational button names
Understands and accepts the need to a mend, revise or redevelop campaigns in response to feedback from the creative director or clients
Participates in (and may lead) brainstorming sessions

Productivity

Works closely with the Creative Director on key campaigns generating ideas and discuss ing progress with the creative director before making presentations to clients
Understands the importance of maintaining accurate and up-to-date timesheet s
Ensure s all work is done to agreed deadlines and within budget often monitoring the progress of more junior staff
Multi-tasks, working on several campaigns at once, under pressure and on tight deadlines
Seeks approvals from creative management on all work before delivery to Account s and / or the Client
Is involved in the production process including casting, dealing with production companies and directors , as well as work with typographers, designers and printers
Assists in developing presentation materials for business development projects

Knowledge & Skills

Possesses excellent written and presentation skills
Is a ble to sell a creative idea passionately and persuasively ensuring its link to the brief
Is able to explain supporting rationale for all work
Keeps up- to - date with popular culture and trends

Relationships / Communications

Attends and participates in client presentations or pitch presentations to support the creative rationale behind the agency’s work sometimes on behalf of the Creative Director
Acts as liaison with production companies, photographers, typographers, designers and printers
Represents, when required, senior creative management at agency meetings as well as with clients
Partners with Account, Media, Project Management and Technical counterparts to enhance quality, productivity, and profitability of the group’s work
Meets the account management team to discuss client requirements and product background

Leadership

Mentors more junior talent on the creative team sharing their knowledge, experience and expertise
Works well in a team, has developed a reputation for cooperation and teamwork
Supports creative management on the identification and development of all agency staff
Contributes to overall office morale, spirit, character and work quality

Qualifications

5 -8 years of copywriting experience
Experience across a variety of communications c hannels and business categories