Senior Social Copywriter
Posted on: 25 Nov 2021
Dallas, TX
Job Description
About The Job
Primary focus:
Create social content, copy and editorial calendars for client needs, contributing to conceptual and copy direction on assigned accounts, both at the day-to-day and strategic level
Concept and bring creative ideas to life in all social platforms
Develop content that matches the client’s brand voice/strategy, using language that is (pop) culturally relevant, distinctive and in sync with the art/graphics
Draft longer form assignments (blog posts, website content, scripts, brand messaging)
Support creation of social playbooks, helping to develop personas, brand voice/tone, community manager response scripts, etc.
Work closely with creative team to ensure visual concepts and copy are cohesive, tailored to best practices on individual social channels and platforms
Assist with research for creative campaign assets for new business opportunities
Translate trends, technologies and metrics into understandable and easily digestible new business presentations
Additional duties and project management responsibilities as assigned
Qualifications
Minimum of 3+ years of professional writing experience for consumer-facing brands on major social platforms
Excellent writing, copyediting and proofreading skills across a variety of topics and channels; B2C and B2B experience preferred
A strong grasp of capabilities, trends, and best practices for each major social platform (e.g., Twitter, Instagram, Facebook, YouTube, LinkedIn)
Finger on the pulse of what is happening on the internet and in pop culture before it trends
An understanding of the quirks, opportunities, and humor associated with social media communications
Ability to craft and tell a good story
Strong portfolio of social concepts, content and campaigns
Omnicom Group
New York, New York
Omnicom Group Inc., together with its subsidiaries, provides advertising, marketing, and corporate communications services. It provides a range of services in the areas of advertising, customer relationship management, public relations, and healthcare. The company’s services include advertising, branding, content marketing, corporate social responsibility consulting, crisis communications, custom publishing, data analytics, database management, digital/direct marketing, digital transformation, entertainment marketing, experiential marketing, field marketing, financial/corporate business-to-business advertising, graphic arts/digital imaging, healthcare marketing and communications, and in-store design services.
Its services also comprise interactive marketing, investor relations, marketing research, media planning and buying, merchandising and point of sale, mobile marketing, multi-cultural marketing, non-profit marketing, organizational communications, package design, product placement, promotional marketing, public affairs, public relations, retail marketing, sales support, search engine marketing, shopper marketing, social media marketing, and sports and event marketing services.
It operates in North America, Latin America, Europe, the Middle East, Africa, Australia, China, India, Japan, Korea, New Zealand, Singapore, and other Asian countries. The company has a strategic partnership with GRYT Health to use real-world data to develop solutions that reflect patient values and preferences. The company was incorporated in 1944 and is based in New York, New York.
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IndustryMedia/Entertainment
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No. of Employees70, 400
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Website
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Jobs Posted15
