Job Description

About the role

Partner across an Integrated marketing group to drive multi-channel (including email, push, SMS, direct mail) lifecycle outreach strategies to empower our partners to help our customers find and rent homes
Work alongside Product Marketing, Partner Marketing, Paid Media, Organic Social, Marketing Operations and Engineering teams to develop outbound communication strategies, assess new opportunities, drive reengagement and optimize existing experiences
Partner with Product Marketing to develop programs by cohorts to improve personalization, and build tailored messaging streams
Partner with Marketing Operations to scope automated tools meant to drive scale
Drive test-and-learn optimizations; provide insights and recommendations through analysis on as-appropriate basis
Use analytics and qualitative and quantitative insights to identify, size and prioritize opportunities that drive higher lifetime value for target partner segments
Lead the end-to-end management of outbound marketing GTM programs, including multi-channel recommendations, creation, deployment, testing, optimization, analysis and reporting
Capture and brief requirements for the development of channel campaigns (including landing pages), and participate in the creative review and approval process

This role has been categorized as a Hybrid position. “Hybrid” employees regularly work at an existing ZG corporate office for approximately 10 to 80 percent of their time each month, and the rest of the time they may work from a remote physical location of their choice within a reasonable commuting distance from the corporate office which must be identified to the Company in advance. The Recruiter and Hiring Manager will set expectations on the employee’s preferred time in office. ZG has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

Who you are

5+ years of experience leading lifecycle, email, CRM and/or Engagement Marketing programs (ecommerce experience preferred)
Considerable experience with marketing automation (Salesforce Pardot and Iterable experience a plus)
Demonstratable experience deriving and using customer insights and data to understand the customer base (Tableau, Google Analytics, etc.)
Comfortable with ambiguity and change, and have experience in building programs quickly from the bottom up
A successful track record of developing and executing channel strategies, including measuring and delivering on performance targets
Strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, delivering analysis and recommendations (Wrike/Asana experience a plus)
Able to take ownership, are an inventive problem solver, and have a high level of accountability
Collaborate well with others across the organization and thrive in a dynamic, fast-paced, and highly-fluid environment
Demonstrate outstanding verbal and written communication skills