Job Description

Essential Job Functions:

1.  Strategic Campaign Development, Project Management and Execution

 Develop multi-channel marketing strategies for driving cross sell effectiveness

Develop, build, manage and optimize marketing strategy and campaigns, including ad hoc and lifecycle messaging
Develop optimum deployment strategies and find new ways to exploit existing functionality (IVR, inserts, etc.)
Leverage propensity model and research findings to develop targeted segmentation criteria
Adhere to defined approval processes for all creative and list criteria
Ensure segmentation maximizes delivery, response, and visibility into performance
Seek opportunities to optimize existing lead base
Review/approve all creative prior to campaign deployment and ensure creative addresses the target audience and incorporates known best practices.
Recommend and execute creative/segmentation tests and continue to optimize

2. Analysis/Reporting                                                                                                                                                                                                                                                                                                                                                                                       

Analyze, and report on campaigns, leverage analysis to develop recommendations to improve performance against defined KPIs, and (for email) work with Marketo consultants to ensure we are exploiting appropriate functionality and features
Collaborate with Reporting and Analytics to build out expanded reporting capabilities
Forecast and report on each campaign.  Provide bimonthly updates on campaign performance and present to senior leadership team.
Ensure results meet the forecasted outcomes in pre-negotiated or anticipated results

3.  Administration / Management

Provide effective leadership, on-the-job training, policies and procedures, and/or professional development to ensure projects are completed in a timely fashion.
Provide effective performance feedback and coaching for direct report
Identify development plan for direct report
Track invoices for programs.
Track revenue from given initiatives and insure it is being attributed properly to the Partnership Marketing
Route all marketing materials and triage and resolve any issues
Maintain appropriate approval documentation for all marketing tactics
Develop (as needed) policy and procedure documentation

MINIMUM REQUIREMENTS:

Bachelor’s Degree - Marketing, Business Admin/relative field of study – additional equivalent experience may substitute for degree
5+ years of business/consumer marketing experience, strongly preferred within financial services industry
3+ years in the email channel
Strong consumer behavior, direct marketing, and/or segment management skills coupled with the ability to leverage research findings and apply to segmentation strategies
Proficiency in developing and presenting strategy plans and results to Senior Director level teams
Proficiency with marketing platform automation
Team player with a demonstrated ability to work with and develop relationships with multi-functional team
Demonstrated analytical skills
Excellent attention to detail
Comfort with working with a team that spans multiple locations