Job Description

WHAT WE'RE LOOKING FOR

Coordinates and implements digital media programs for clients to facilitate communication and acceptance of projects and initiatives.

Primary Focus Will Include:

Develops and maintains a digital media presence across all channels to drive engagement, follow growth, brand loyalty and increase brand awareness

Works with clients and internal teams on the creation and execution of social media content to support key messaging.

Collaborates with a team of external content contributors and distributors to enable us to increase our content output and reach as well a providing feedback on content and visuals to elevate client media performance

Build and manage paid digital campaigns for social media platforms and other third-party ad networks

Analyzes the effectiveness of our content, social and SEO programs and optimizes resources against objectives and budget

Tracks and evaluates social analytics and metrics against KPIs providing summaries on effectiveness

Collaborates with clients and internal teams to optimize user experience

Identifies trends and insights to optimize user experience, budget, and performance

Works with internal and external teams to email marketing content while managing email marketing platforms and distribution lists

Proactively research and monitor digital media trends and digital marketing tactics that might enhance client relations

Preferred Qualifications and Skills:

In depth knowledge of social media platforms and requirements

Experience using email marketing platforms such as MailChimp and Constant Contact

Experience updating website content within templates

Stays up-to-date on the latest trends and technologies in digital media

Understands reporting analytics and trends

Basic graphic design skills

6 years relevant experience

Strong communication skills, particularly in terms of writing

WHAT YOU'LL NEED

Essential Responsibilities:

Prepares and coordinates dissemination of community relations materials, facts and information about workforce development to external agencies, associations, and news organizations using print, periodicals, radio and/or visual communication media.

Completes routine records and reports related to public involvement meetings and public hearings.

Helps coordinate community meetings including scheduling, determining location, and ensuring proper setup and materials are present.

May interact with clients to coordinate implementation of communication programs.

Drafts speeches, creates and designs presentation materials, and/or composes correspondence for use in mailings and/or meetings.

Performs other duties as assigned.

Minimum Qualifications:

Bachelor's degree in Communications, English, Journalism or relevant field

4 years of relevant experience