Job Description

YOUR ROLE
The Business Data Analysis Manager will be a part of a high performing analytics team that provides data analysis, business intelligence, performance metrics, strategic analysis, and forecasting to the sales and marketing teams of Enact Mortgage Insurance. Reporting to the Senior Manager, Business Intelligence, this role will provide analytical support to marketing communications, customer experience and product evaluation teams. In addition, this position will assist in interpreting the data, providing insights that improve targeted marketing efforts and help Enact evaluate its broader marketing and customer support strategies.

YOUR RESPONSIBILITIES
• Design and deliver a robust analytics infrastructure for strategic use across marketing and customer experience, to include website, segment marketing, customer experience initiatives and integrations
• Build reports and presentations that provide key business insights used for data-driven decision making
• Take a proactive, consultative approach to analytics. Ask the right questions of the data and make proactive recommendations aligned to overall business strategy
• Measure ROI of customer experience improvements; customer loyalty, and retention
• Provide project leadership on marketing and customer experience analytics requests, including requirements management, report development, and communications to stakeholders
• Perform data analysis from multiple marketing data sources (e.g. Google, Marketo, GetFeedback) as well as internal data sources (e.g. MI Site, SalesForce.com, customer profile data)
• Build reports such as executive dashboards, utilization and opportunity assessments, nurturing, customer journey analytics, lead performance analysis, digital and social campaign analytics, customer response analysis, marketing and customer experience ROI analysis and attribution
• Communicate and present analysis and insights to internal customers and executive management
• Collaborate with data owners across multiple commercial teams
 

COVID Vaccination

Enact policy requires employees to be vaccinated before they visit an office.

In certain positions where office attendance is deemed to be essential to the role, offers of employment shall be conditional upon proof of vaccination or exception based on a qualifying medical or religious accommodation request.

YOUR QUALIFICATIONS
• Bachelor’s Degree in Finance, Business, Analytics, or related discipline
• 5+ years’ experience in marketing and/or customer analytics management

• Experience with Tableau visualization software
• Technical ability to develop, explore, analyze and present data and solutions to a business audience
• Demonstrated experience with A\B and multivariate testing tools
• Knowledge of web/marketing analytics concepts and best practices
• Very strong written and verbal communication skills
• Strong presentation/facilitation skills
• Demonstrated skills in collaboration, results orientation, effective time management, problem solving, and positive attitude
• Ability to work effectively in a culturally diverse work group
• Ability to work extended hours as business demands

ADDITIONAL QUALIFICATIONS
• Experience with Marketo, Google Analytics and Google Tag Manager preferred
• Certification and hands-on experience working with SAS (base SAS, EG)
• Experience with Python and/or SQL

WHY WORK AT ENACT
• We have a real impact on the lives of the people we serve
• We work on challenging and rewarding projects
• We give back to the communities where we live
• We offer competitive benefits including:
o Medical, Dental, Vision, Flexible Spending Account options beginning your first day
o Generous Choice Time Off policy
o 12 Paid Holidays
o 40 hours of volunteer time off
o 401K Account with matching contributions
o Tuition Reimbursement and Student Loan Repayment
o Paid Family Leave
o Child Care Subsidy Program