Senior Manager
Posted on: 20 Oct 2021
Boston, MA
Job Description
Job Description
The primary focus of the Sr. Marketing Manager is to partner with the Institutional group to develop, produce and maintain high-impact, cost effective marketing communications and programs that support Columbia Threadneedle's goals of enhancing brand and garnering assets within the Institutional arena. The individual will collaboratively participate in the development and implementation of channel marketing plans with a focus on Institutional Asset Management nationally. If you are not located close to a physical office, remote work is considered for qualified candidates.
Responsibilities
- Design, develop and execute implementation plan for complex marketing programs and/or initiatives. Partner with internal or external partners to ensure execution of projects is flawless, on-time, and within budget. Understand, champion and partner closely with senior leaders to develop marketing strategy in line with business objectives and goals.
- Create communication materials to support programs including new and existing offers for specific programs. Work across the organization to ensure alignment and integration. Act as brand advocate by having strong familiarity with look, feel, voice and overall brand presence of Columbia Threadneedle. Plan and manage implementation of communications to support Sales, Consultant Relations and Client Relations teams. This will include development of campaign strategies and materials.
- Drive measurable program results, with a focus on digital engagement and brand awareness. Drive activity that leads prospects along the journey towards consideration. Track program participation and results, provide recommendations for improvements, and execute approved recommendations in a timely manner. Involved in defining/refining strategies for evolving the business.
- Ensure compliance with appropriate corporate guidelines and regulations in all communications.
Required Qualifications
- 5+ years of relevant experience as a marketing manager within the Institutional arena.
- Broad knowledge of asset management business.
- Proven ability to lead, influence, communicate and interact with people at all levels across the organization.
- Excellent written and verbal communication skills.
- Strong project management skills.
- Ability to manage multiple projects simultaneously and work in a fast-paced environment.
- Demonstrated ability to work in cross-functional teams.
Preferred Qualifications
- Institutional financial services experience.
- Experience with Salesforce and Marketing Cloud.
- Experience with Seismic (content management system).
Ameriprise Financial
Minneapolis, MN
Ameriprise Financial, Inc., through its subsidiaries, provides various financial products and services to individual and institutional clients in the United States and internationally. It operates through five segments: Advice & Wealth Management, Asset Management, Annuities, Protection, and Corporate & Other. The Advice & Wealth Management segment provides financial planning and advice, as well as full-service brokerage services primarily to retail clients through its advisors. The Asset Management segment offers investment management and advice, and investment products to retail, high net worth, and institutional clients through unaffiliated third party financial institutions and institutional sales force. Its products also include U.S. mutual funds and their non-U.S. equivalents, exchange-traded funds, variable product funds underlying insurance, and annuity separate accounts; and institutional asset management products, such as traditional asset classes, separately managed accounts, individually managed accounts, collateralized loan obligations, hedge funds, collective funds, and property funds.
The Annuities segment provides variable and fixed annuity products to individual clients through affiliated and unaffiliated advisors, and financial institutions. The Protection segment offers various products to address the protection and risk management needs of retail clients, including life, disability income, and property casualty insurance through advisors and affinity relationships.
The Corporate & Other segment consist of long term care business, net investment income or loss on corporate level assets. The company was formerly known as American Express Financial Corporation and changed its name to Ameriprise Financial, Inc. in September 2005. Ameriprise Financial, Inc. was founded in 1894 and is headquartered in Minneapolis, Minnesota.
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IndustryBanking/Financial Services
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No. of Employees14, 000
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Website
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Jobs Posted75
