Job Description

The Associate Manager - Digital Analytics leads operational excellence for the Darden Enterprise CRM, Loyalty, Digital Analytics and the Specialty Restaurant portfolio of brands (The Capital Grille, Eddie V's & Yard House). Provides strategic direction in the planning, organization, and implementation of new technologies and existing digital platforms to help deliver Darden's overall growth initiatives. This role maintains responsibility for establishing digital best practices and processes with internal stakeholders and external agency partners driving adoption across the entire enterprise. Additionally, the Associate Manager - Digital Analytics interacts closely with individuals at all levels throughout the organization, across multiple functions, and with vendor partners to ensure alignment and implementation across multiple digital initiatives.

ROLES AND RESPONSIBILITIES:

Converts brand digital marketing strategies into enterprise action plans to achieve digital marketing growth opportunities through qualitative and quantitative analysis
Leads and develops, digital media optimization strategies though quantitative statistical analysis leveraging 1st and and 3rd party data
Coaches, trains and leads digital measurement best practices with digital agency partners
Manages and leads brand and enterprise analytical projects to drive insights and actions to improve operational efficiencies, customer experience, revenue growth and profitability as part of the Digital Transformation
Develops tracking standards (SDR) for data capture with support from engineering team
Possesses an in-depth knowledge of all components of the eCommerce Analytics Platform (Adobe Analytics) in order to provide understanding of data to Business, Brand and IT end users
Ensures data accuracy, investigating data anomalies, determining if there are any issues, work with IT and development teams to address issues
Provides guidance and input on new measurement initiatives including measurement strategy, data layer design and syntax
Leads and collaborates with internal teams to accomplish digital goals though deep analysis
Develops comprehensive dashboard reporting for digital optimization
Plans, organizes, monitors, and leads enterprise and brand level digital technology projects, ensures resource alignment, engagement, commitment, and risk management
Informs and Influences the strategic roadmap to achieve the business goals
Provides strategic direction to generate, develop, and communicate new ideas, including development, testing, implementation, and post analysis of new technology taking an iterative approach though data driven optimization recommendations

REQUIRED TECHNICAL SKILLS:

Individual should have 4+ years of experience
Extensive professional experience in Digital, ecommerce and Cross Channel Analytics leveraging the Adobe Marketing Cloud suite of tools with professional expertise in Adobe Analytics, Adobe Target, Adobe Mobile Services
Professional experience packaging analysis in clear and concise reports, developing presentations and presenting findings to all levels in the organization
Experience should include 4+ years of experience with digital marketing analysis and 3+ years of experience supporting digital marketing, e-commerce, or related direct response marketing channels servicing high volume websites
Demonstrated, working knowledge of tagging, reporting and developing enterprise solution design documents using Adobe Analytics
Proven capability to develop and create clear and detailed processes supporting a preexisting brand strategy
Demonstrated ability to ensure all digital activities build desired brand equity while recognizing unique characteristics of shareable digital content
Established knowledge of current digital trends and industry behaviors, trends, attitudes, preferences, and needs
Proven ability to achieve desired outcomes on time and within budget through the application of project management principles, software and techniques
Demonstrated understanding of integrated digital activities, technology dependencies and quality assurance in executing digital solutions
Previous successful management and execution of integrated technology website, campaign development, and Enterprise Platform experience preferred
Previous successful management execution of online media, including search engine marketing, online analytics and digital advertising preferred
Demonstrated ability to lead, coach and hold team members accountable for performance
Professional experience with Adobe Analytics (required)

REQUIRED EDUCATION:

Bachelor's degree in Mathematics, Statistics, Information Technology, Computer Science or a degree in STEM technologies , Business, MIS or a relevant professional work experience

OTHER KEY QUALIFICATIONS:

Knowledge of online media terminology, concept expertise, and technology
Knowledge of and ability leverage current consumer and industry behaviors trends, attitudes, preferences, and needs required
Strong knowledge of web analytics reporting and insights gathering including understanding of tracking / floodlight code application

PREFERRED SKILLS AND EXPERIENCE:

Master's degree (e.g., MBA)
Adobe Analytics Processing Rule Certification
Adobe Analytics ACE certification
Familiarity with Digital Asset Management