Media Sales Planner
Posted on: 21 Sep 2021
New York, New York
Job Description
Job Description:
The Sales Planner will work with the planning and sales teams to support both proposal and post sale phases of WSJ Barron’s Groups digital advertising programs. The sales planners will focus on informed and intelligent media plan building and campaign management ensuring success of our digital advertising programs.
Responsibilities:
Work with sales team on RFPs to provide proposal ideas and inventory solutions that best meet the client expectations and proposal objectives by account/campaign
Maintain pricing integrity and inventory package strategy
Produce sales proposals in order management system leveraging yield tools required
Utilize historical data to support strategic decisions about new sales programs
Leverage internal data including audience metrics and user profiles to recommend sophisticated digital strategies for each client
Solid understanding of Wall Street Journal Barron's Group product offering and operational capabilities
Reserve campaigns in order management system once deal is approved
Work with both sales team and campaign management to ensure timely launch
Assist in client optimizations so that revenue is maintained and balanced with client goals
Provide campaign performance reporting and analysis
Requirements:
1-2 years working with an online advertising operations or planning team
Experience using one or more internet ad serving system and order management systems (i.e. GAM, Operative, etc.) preferred
Ability to work independently as well as with a team
Demonstrated ability to thrive in a fast paced environment while managing multiple projects and tight deadlines
Strong analytical, strategic, and creative problem solving skills
Excellent communication and interpersonal skills in person, over email and on the phone
Strong project management and organizational skills
Detail-oriented and highly motivated
Strong computer applications skills (Excel, Word)
News Corp.
New York, New York
News Corporation, a media and information services company, creates and distributes content for consumers and businesses worldwide. It operates in five segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The company distributes content and data products, including The Wall Street Journal, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, Barron’s, MarketWatch, and DJX through various media channels, such as newspapers, newswires, Websites, mobile device applications, tablets and e-book readers, newsletters, magazines, proprietary databases, live journalism, video, and podcasts. It also owns and operates daily, Sunday, weekly, and bi-weekly newspapers comprising The Australian, The Weekend Australian, The Daily Telegraph, The Sunday Telegraph, Herald Sun, Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, The Times, The Sunday Times, The Sun, The Sun on Sunday, and New York Post, as well as digital mastheads and other Websites.
In addition, the company offers home-delivered shopper media that include free-standing inserts and direct mail products; in-store marketing products and services primarily to consumer packaged goods manufacturers; in-store merchandising services; and digital marketing solutions. Further, it publishes general fiction, nonfiction, children’s, and religious books; and provides sports programming content to approximately 200 channels distributed through cable, satellite, and Internet protocol, as well as broadcast rights to live sporting events. Additionally, the company offers property and property-related services on its Websites and mobile applications, as well as residential and commercial property Websites; online real estate services; and professional software and services products, which comprise Top Producer, FiveStreet, and ListHub. News Corporation was incorporated in 2012 and is headquartered in New York, New York.
-
IndustryMedia/Entertainment
-
No. of Employees28,000
-
Website
-
Jobs Posted3303
