Product Marketing Manager
Posted on: 12 Sep 2021
San Francisco, CA
FEATUREDJob Description
At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.
Lyft is building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to determine the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.
We’re looking for a results-driven Product Marketer to lead marketing efforts for our growing portfolio of products, focusing on areas such as Rideshare, Rentals, Transit and Enterprise. This role will entail a combination of product strategy, cross-functional collaboration and developing positioning and go-to-market strategies for new products.
RESPONSIBILITIES
Leverage user insights to develop and drive a strategy for products in conjunction with the Product and Engineering teams
Be the voice and expert of the product’s audience
Work cross-functionally with Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches
Rapidly experiment and iterate to increase conversion and product usage
Identify new types of products based on user research, driver behavior, and market trends
EXPERIENCE & SKILLS
Bachelor’s degree
4+ years of experience relevant to product marketing
Analytical thinker with experience in data-driven marketing
Experience in applying consumer insights to inform and optimize the product experience
Very strong written and verbal communication skills
Thrives in a fast-paced environment with a bias towards action
Strong interpersonal skills with the ability to collaborate and work cross-functionally with both analytical and creative teams
Benefits:
Great medical, dental, and vision insurance options
In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
401(k) plan to help save for your future
18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
Pre-tax commuter benefits
Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Lyft, Inc.
San Francisco, CA
Lyft, Inc. operates a peer-to-peer marketplace for on-demand ridesharing in the United States and Canada. The company offers a multimodal platform that provides riders, personalized and on-demand access to various transportation options. It provides Ridesharing Marketplace, which facilitates lead generation, billing and settlement, support, and related activities to enable drivers to provide their transportation services to riders. The company also offers a network of shared bikes and scooters in various cities to address the needs of riders for shorter routes; Express Drive program, a flexible car rentals program that connects drivers who need access to a car with third-party rental car companies; and concierge for organizations to manage the transportation needs of their customers and employees.
In addition, it integrates third-party public transit data into the Lyft app to offer riders various transportation options; offers various enterprise programs, including monthly ride credits for daily commutes, supplementing public transit by providing rides for the first and last leg of commute trips, late-night rides home, and shuttle replacement rides; and provides transportation solutions that can be customized for events, such as recruiting events, conferences, celebrations, meetings, and company retreats. The company was formerly known as Zimride, Inc. and changed its name to Lyft, Inc. in April 2013. Lyft, Inc. was incorporated in 2007 and is headquartered in San Francisco, California.
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IndustryTransport/Delivery Services
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No. of Employees5,380+
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Website
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Jobs Posted295
