Job Description

Northern Trust is focused on identifying and designing digital experiences that enhance user interactions through a human-centered process. Under general supervision (but works independently most of the time), the Digital Content Author on the Digital Operations team in Corporate Marketing is responsible for writing best-in-class content to support public digital marketing channels including web, social, advertising and mobile. The role will be instrumental in ensuring we push our practice to create truly differentiating experiences reflective of Northern Trust’s capabilities and business objectives as well as user needs and behaviors.
        
Major Duties    

Works with an open and optimistic culture of experimentation, intellectual curiosity and rapid prototyping using agile methodology for large projects.
Collaborates in a cross-functional team to create compelling content that meets marketing objectives in a measurable fashion.
Produces content for digital-first presentation in web, mobile and social channels.
Brings leading edge thinking and processes to the Digital COE work to push our presentation of content in new directions.
Creates compelling promotional content for paid digital campaigns, search and marketing campaigns.
Considers cultural nuances and accessibility requirements in crafting and editing content for the web.
Maintains taxonomy and tagging strategy for use on public channels.
In collaboration with technical team, leads monthly release work on Northerntrust.com from enhancement identification and prioritization through testing and delivery
Expert search engine optimization knowledge and ability to advise others on best practices.
Carries out complex activities with significant financial, client, and/or internal business impact

Knowledge/Skills    

Strong writing, problem solving, presentation and storytelling skills
In-depth Functional / Industry Knowledge is required
Highly flexible and adaptable, embraces ambiguity and responds positively to change
Uses collaborative/communication tools effectively e.g. Slack, G Suite, Skype, Outlook
Accurate and attention-to-detail.

Experience Required    

A College or University degree and/or experience within an agency, in-house design team, as a contractor, or in a relevant design role is required.  Experience with Adobe Experience Manager is a plus.

About Northern Trust:

Northern Trust provides innovative financial services and guidance to corporations, institutions and affluent families and individuals globally. With over 130 years of financial experience and nearly 20,000 partners, we serve the world’s most sophisticated clients using leading technology and exceptional service. 

Working with Us:

As a Northern Trust partner, you will be part of a flexible and collaborative work culture, which has a strong history of financial strength and stability. Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company that is committed to strengthening the communities we serve!                
We recognize the value of inclusion and diversity in culture, in thought, and in experience, which is why we are honored to receive the following awards in 2021: 
•Gender Equality Index Member, Bloomberg
•Top Financial & Banking Company, Black EOE Journal, Hispanic Network Magazine, Professional WOMAN'S Magazine

We’d love to learn more about how your interests and experience could be a fit with one of America’s best banks and most sustainable companies! Build your career with us and apply today.