Job Description

Position Purpose:  

We are looking for a highly analytical and experienced digital marketing professional to develop and manage our regional marketing efforts to drive new accounts and revenue growth for GAIN Capital’s US region. As marketing manger, this person will report to Vice President Marketing, Americas and work within the regional Americas marketing team to deliver acquisition, conversion, activation, reactivation and client engagement strategies, plans and work with central support teams to implement optimized campaigns that meet client KPIs and deliver ROI on marketing spend.

Primary Accountabilities/Responsibilities:  

Develop the marketing strategy for region across all activities and channels to meet business targets and objectives, including acquisition, onboarding, conversion, experience and CVM.
Help manage annual budget, including the management of monthly spend, setting annual KPI and targets, quarterly forecasting against acquisition and revenue goals, and weekly/monthly reporting
Implement the marketing plan to drive the acquisition, conversion, activation and retention of Clients who deliver marketing spend ROI, focusing on these key areas:

Constantly optimize performance against agreed KPIs
Number of applications and Cost per Application
Number of New Funded and Traded accounts and Cost per Funded/Traded Account (CPF/CPT)
Trading activity for revenue targets
Cross sell opportunities for range of markets

Develop campaigns to acquire clients across brands and key target audience segments to drive ROI.
Work within regional marketing team to plan marketing activities and promotions to support acquisition KPIs including:

Updating marketing calendar with key activities and promotions
Briefing content team for marketing assets and collateral aligned to plan
Ensure activities are aligned to objectives
Ensure activities are leveraged across brands/regions/channels where possible/relevant

Brief internal teams with budgets, targets and acquisition strategy working with teams/agencies to deliver detailed targets, tactical campaign plans and activities, including:

Regular planning and status meetings with:

Sales
Digital Media Team
Affiliates
SEO
Customer Experience and AMERICAS marketing manager for optimization and A/B testing roadmap

Take responsibility for end to end metrics and funnel optimization including:

Media spend and budget optimization
Web analytics, site conversion and web user journey optimization and testing
Onboarding optimization
ion working closely with Product teams to enhance performance:

KYC
Lead prioritization
Funding user journeys

Develop and implement content campaigns, creative assets and promotional activities that increase client acquisition and activity via all asset classes and channels.
Take responsibility for ensuring a deep understanding of regulatory requirements.
Conduct regular competitor analysis and benchmarking reporting across proposition including acquisition, products, pricing, experience to inform planning.
Management of Regional Marketing Calendar of activities aligned to Product, Platform, Market events and Central Support teams’ roadmaps and ensuring key activities for the region are shared into the central marketing team calendar.
Work with regional marketing and wider business units across all new client touch-points including:

Regional marketing manager
Customer experience and websites
Product and onboarding
Sales and HNW
Client Management

Work with the Insights team to develop a framework for tracking and measurement including:

Tracking and attribution
Regular reporting and monitoring of the acquisition KPIs
Web analytics
By source Customer Lifetime Value and ROI

Continually manage the best practices of Client Acquisition. Including:

All copy, content, banners, landing pages and sites pages directly or indirectly associated with increasing client acquisition
Sales funnel optimization

Reporting and monitoring against agreed targets with in-depth weekly and monthly reports and status meetings across all required stakeholders with regular steps taken to deliver optimization of in-flight activities and campaigns in order to deliver improved performance.
Establish best practice and ensure that this is shared with global counterparts
Maintain an appropriate level of competence through ongoing training and staying abreast of innovation and best practice.

Regulatory Requirements

Maintain a high level of conduct, ethical standards and values
Adhere to and proactively enhance the firm’s compliance with applicable laws, regulations and codes of conduct in all jurisdictions in which the Firm conducts business and which have an impact on its business
Work to identify risks and enhance control across the business
Ensuring all project files are updated at all times on the network drive. 

Job Requirements:

Educated to degree level or equivalent
Ecommerce related customer acquisition management experience at a similar level within digitally led marketing organizations preferably in the financial services
An understanding of the motivators of the target market
Analytical skills and a data driven orientation
Attention to detail
Written skills – the ability to write accurate campaign briefs and where required campaign content
Results driven/commercially orientated
Intense customer focus
Proactive and goal orientated
Ability to work to tight deadlines and to prioritise effectively
Ability to develop effective long-term working relationships both within the department & across departments and at all levels within the organization
Experience of creating compelling campaign proposals and presenting at a senior level
Commitment to continuous improvement and best practice

Physical requirements/Working conditions:

Climate controlled office environment
Minimal physical requirements other than occasional light lifting of boxed materials
Dynamic, time-sensitive environment