Job Description

The Coca-Cola Company is transforming its approach and capabilities as it relates to Marketing data becoming more consumer centric - delivering data that will enable distinctive, competitively advantaged Marketing. Integrated data strategy, sourcing, management, and accessibility are at the heart of this transformation and TCCC is building dedicated global leadership and teams to ensure the provision of an end-to-end data platform across all markets.

The Shopper Marketing Data Senior Manager, as a part of the Global Platform Services Marketing Data team, will work closely with the NA OU to develop our next generation data strategy and lead our OU and agency partners towards it. He/she will be on the pulse of industry-leading marketplace-wide shopper marketing data capabilities and lead crafting the most thought-leading, effective shopper marketing data solutions.

This covers 2 core areas of data utilized by our teams:

Scan/Retail Audits partners and protocols (RMS/Scan Data) In Home Panel partners and protocols (e.g. Nielsen, Numerator, GfK, Kantar)

What You’ll Do for Us:

RELATIONSHIP MANAGEMENT

Lead the relationship with current data suppliers, partnering with Operating Unit and Global Platform Services teams, guaranteeing optimal service delivery and its enhancement

Be a partner to the Marketing Services Analytics team, Platform Services Data and Technology teams, OU Human & Commercial Insights teams, OU Strategy and Category partners

Work with the above to assess new data suppliers. Support current, active initiatives, services, and pilots

GLOBAL LIAISON & ALIGNMENT – PLATFORM SERVICES

Sync NA OU with Global Team standards and ways of working and aligning data needs and roadmaps with strategic data partners

Input into the shaping of protocols and diagnostics to deliver the best shopper data landscape for the whole TCCC system, effectively promoting innovation, data scalability and standardization

INDUCTION & TRAINING

Train and/or manage the agency run training of NA OU associates on datasets, access, independent analysis and interpretation

Promote the data to ensure it is embraced and used appropriately to produce excellent business outcomes

BUSINESS REPORTING/DATABASE MANAGEMENT

Define data delivery requirements, ingestion, cleaning, metric construction, data harmonization (GTC) and warehousing so that data is consistent, comparable, and accurate across our foundational shopper information base

Anticipate business needs and deliver process and technology solutions to integrate, streamline, and harmonize data among our various providers

BUDGET + QUALITY CONTROL

Data Budget Management including Budget/ Subscription/ PO/ SOW management. Working with the OU Procurement/Finance team to ensure finance process adherence

Working with our core providers across Consumer, Shopper, Performance to ensure quality questionnaire/stimulus translation including Brand/Attribute/Module Updates/Sampling design

Data quality investigation (sample design, universe update, ad hoc research to validate…)

Qualifications & Requirements:   

Functional Skills:

Must understand full data ecosystem and life cycle. How to acquire, store, organize, manage data. Must understand how to integrate multiple platforms so data from disparate systems is more easily accessible

Marketing & consumer/shopper knowledge & experience using marketing data to solve business problems and developing marketing data driven stories and recommendations will be a strong advantage

Demonstrated familiarity with statistical techniques and tools for data exploration. Familiarity with market mix modeling, and experimental design & interpretation is a plus

Industry-leading partnership Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures

Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches, and processes

Ability to understand and communicate the larger picture, tell data driven stories to a variety of seniority levels. Ability to influence multiple stakeholders and handle conflicting priorities

Mastery of basic reporting and data visualization using appropriate software

Related Work Experience:  Minimum of 8 years of work experience, marketing expertise. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that have developed both strategic and operations capability. 

Education Requirements:  Bachelor's Degree required; MBA or Advanced Degree preferred

What We Can Do for You:

Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta & Topo Chico

Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants

Skills:

Media Planning; Leadership; Consumer Trends; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Channels Strategy; Project Management; Influencing Decisions; Market Research; Brand Positioning; Microsoft Office; Communication; Analytical Techniques; Social Media Strategies; Problem Solving; Syndicated Research; Brand Storytelling; Retail Marketing Strategy; Channel Management