Job Description

POSITION SUMMARY: 

The Senior Manager, Display & Affiliate Marketing is responsible for developing, implementing  and analyzing display and affiliate digital marketing for Calvin Klein.  The primary function of this role is to lead the end-to-end strategy of our affiliate marketing and display marketing programs to drive customer acquisition, customer reach, engagement and conversion. Ideal candidate is a data-driven marketer with an advanced understanding of the digital media landscape. The candidate in this role will have a proven track record of success with performance based, direct response marketing programs. Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities. Collaborate with UX, site optimization and buying teams to exchange insights in support of all owned & operated CK businesses. The candidate must be experienced and comfortable reporting results and educating all levels of management.  The Senior Manager, Display & Affiliate Marketing will work alongside a talented and growing media team.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB: 

Develop cohesive strategy across affiliate and display to accelerate customer acquisition, revenue growth, achieve ROI goals, hit sales and traffic targets

Operationalize campaigns by defining program objectives, tactics, targeting, KPIs, budgets, forecasts, and prioritization of initiatives

Work with affiliate networks to find brand aligned affiliates, negotiate commissions

Dig into channel data to drive testing, optimization and analysis to identify key levers and opportunities for improvements

Work with external agency/platform partners and counterparts within media team (SEM, SEO, social) for alignment and minimizing channel conflict

Develop partnerships with our agency and marketing vendors (Google, Affiliates, etc..) to strategize on a long term, proactive roadmap

Collaborate with internal stakeholders UX, buying teams, brand marketing and creative teams to develop strategies and guide execution

Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns

Communicate Performance to key stakeholders and cross functional teams to promote understanding of strategy, ROI and future opportunities

Contribute to the overall performance marketing and growth strategy

QUALIFICATIONS & EXPERIENCE:

Experience:  

7+ years of digital marketing experience at a retailer or agency. Experience within performance marketing, customer acquisition and/or remarketing.

Education:  

Bachelor's degree in business , marketing or related field

Skills:

Highly motivated self-starter

Comfortable working independently to achieve a successful result

Strong analytics and presentation skills

Experience with Google Analytics, Adobe Omniture, or similar reporting tool

Data, technical focused individual with web analytics experience

Proficiency in MSFT Office; deep experience with data analysis in Excel

Collaborative team-player yet comfortable with independence

Can multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

Relentless commitment to quality and efficiency

KEY CONTACTS:

Internal:   EVP Media, Director of UX, merchants, IT and CRK executives, Sales, Planning, IT, Marketing (email & media), Social, Customer Service, Strategy

External:  Agency, vendor, and platform partners; creative, tech and data tracking

BUDGETARY RESPONSIBILITIES: 

Help develop and allocate seasonal marketing budgets with sales and marketing plans to support owned & operated financial objectives.

DECISION MAKING: 

Defined target audiences and segments to drive business goals and KPIs

Weekly campaign optimization consultation - inclusive of creative, tactic and platform

Media planning strategic implementation and execution

RESOURCEFULNESS/CREATIVITY: 

Must be flexible to adapt to changing trends of the business and/or adhoc strategic initiatives.  Must be able to communicate clearly with several layers of management, licensee, and service provider.

ENVIRONMENT: 

Fast-paced, innovation-driven environment with emphasis towards cross-functional collaboration and partnership. We believe in a culture that provokes discovery and brave thinking. We strive to make a positive impact on the world. We inspire passion in our people. We embody authenticity and embrace individuality.