Manager- Subscriber Acquisition
Posted on: 26 Jun 2021
Hollywood, CA
Job Description
You will:
Help set the strategy for subscriber acquisition initiatives, helping to define priority channels, partners, and audiences, with the goal of driving growth and improving efficiency
Drive continuous improvements to our subscriber acquisition funnels through rigorous analysis and optimization
Refine, prioritize and execute on partner storefront enhancements to improve install and conversion rates
Set and track key performance metrics that align with key business objectives
Partner with product, agency, data analytics, and retention teams to make sure paid media is spent efficiently
Articulate and validate channel optimizations through research, user testing, and A/B testing
Partner with CRM & Lifecycle Marketing team on optimizing onboarding and conversion-to-paid rates
Basic Qualifications:
4+ years’ experience in subscriber acquisition, ideally either in SVOD and/or D2C company
Bachelor’s degree (Marketing, Business Development, Economics or related analytics fields) or equivalent experience
Additional Qualifications:
Expert knowledge of paid digital media (social, display, Search) and down-funnel performance for complex direct-to-Consumer Acquisition marketing campaigns
Strong understanding of audience segmentation and how it relates to full funnel optimization across multiple acquisition channels
Ability to analyze, interpret data, and use insights to inform marketing campaigns and channel efficiencies
Extreme attention to detail and ability to organize ideas and information logically and sequentially
Proficiency with technology and digital media/measurement platforms (e.g., RX360, Google campaign Manager, Facebook Ads Manager, Tableau, Adobe analytics, etc.)
ViacomCBS
Manhattan, NY
ViacomCBS Inc. is an American multinational mass media conglomerate based in New York City. The corporation was formed via the merger of CBS Corporation and the second incarnation of Viacom on December 4, 2019, which were created from the split of the first Viacom in 2005. The company has interests in film, television, publishing and digital media.
The company's main assets include the Paramount Pictures film studio, CBS Entertainment Group (consisting of CBS-branded properties including the namesake CBS network, CBS Television Studios, CBS Television Stations, CBS Interactive and a 50% interest in The CW), domestic networks (consisting of U.S.-based basic and premium-tier cable television networks including MTV, Nickelodeon, BET, Comedy Central and Showtime), international networks (consisting of international versions of domestic ViacomCBS networks as well as region-specific networks including Channel 5 in the UK, Network 10 in Australia and Telefe in Argentina), Global Distribution Group (consisting of CBS Television Distribution and CBS Studios International) and publishing company Simon & Schuster.
Headquartered at One Astor Plaza in Midtown Manhattan, New York City, the company operates approximately over 170 networks and reaches approximately 700 million subscribers in approximately 160 countries.
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IndustryMedia/Entertainment
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No. of Employees12, 770+
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Website
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Jobs Posted484
