Job Description

About the role...

As an integral member of the Agency Experience Strategy & Insights team, this position is embedded within a business unit and plays a strategic research role in the experience design for Farmers’ 10,000+ Exclusive Agents. The role is responsible for helping to identify pain points and barriers to growth through internal and market research and partnering enterprise-wide to identify opportunities for improvement. By designing, conducting, analyzing, and reporting on Agent-facing research, the role will be instrumental in defining Farmers’ EA distribution strategy.

What you'll accomplish...

Works as a strategic research consultant, within an assigned business team, to proactively develop ongoing, state-of-the-business Agency insights to continually inform Farmers’ EA distribution strategy
Generates insights that fuel strategic direction, ideation, and go-to market design
Independently leads and conducts marketing and other consumer research activities using a wide variety of primary/secondary quantitative and qualitative activities
Tests new concepts, new go-to-market designs, and new value-added features
Manages quantitative and qualitative research from end-to-end, including: defining scope, goals, methodology, analyzing results, developing a report, and presenting actionable findings to internal business partners
Combines disparate sets of data (including: primary survey methodology and secondary in-house data methodologies, qualitative feedback and quantitative survey data, etc.) to provide a strategic and holistic view of the consumer and market
Collaborates across the enterprise and leads assigned processes. Acts as a research resource on cross-disciplinary projects and product teams

Education needed...

Bachelor’s Degree or equivalent experience required
User Experience, Experience Design, Cognitive Science, Graphic Design, or Mathematics/Statistics preferred

Experience needed...

Minimum of 6 years of relevant consumer usability research experience required
Experience designing and writing discussion guides, screeners, test protocols, and final reports required
Experience conducting secondary research required
Experience working in a research role at consumer focused company or supplier required
Experience analyzing disparate sets of data require
Experience leading research projects end-to-end required.

Special Skills needed...

Strong analytical mindset and ability to interpret data to draw actionable insights
Comfort working with large, disparate data sets
Strong senior management presence and presentation skills – able to develop and deliver both oral and written messages that clearly explain complex concepts to varied audiences
Skilled at building networks and managing both internal and external relationships in order to influence
Proven track record managing multiple research projects at once
Must demonstrate intellectual curiosity and comfort navigating ambiguity