Job Description

Seagate is the world’s leading provider of hard drives and storage solutions. With over 35 years of expertise and over Two Billion drives shipped, we store nearly half of the world’s data. We supply to the largest cloud providers & partner with OEMs, Distributors, and Retailers globally.

Responsible for leading the execution of Seagate’s global content marketing program, including helping to shape the overall strategy and managing content operations, development, enablement, and optimization.??

The position is responsible for managing the content supply chain, with a strong focus on acquisition via top-of-the-funnel inbound and outbound marketing programs, with additional emphasis on nurture and education to convert prospects into buyers.

About the role - you will:

Create and implement a content marketing strategy, including content creation, curation, and distribution, with the end goal of driving both awareness and customer acquisition.? 

Plan, align and track global content creation and curation efforts to a monthly plan? 

Manage the content supply chain, interlocking, consulting with and enabling content creators in corporate and regional marketing as well our agency and freelance networks.?? 

Maintain a dashboard tracking reach and engagement achievements and in-flight initiatives for executive reporting? 

Measure, analyze and report the effectiveness of Content Marketing focusing on SEO, ABM and Lead Generation goals.? 

Help grow our subscriber base by providing them with regular, valuable content aligned with their needs and interests.? 

Regularly track and measure keyword research to guide content strategy? 

Measure, track, and analyze content engagement and performance through use of SEO tools and tactics to evaluate and drive improvement to natural search traffic, entry page quality, content, and template design.? 

About you:

Possess excellent interpersonal communication and problem-solving skills, with the ability to collaborate with senior business leaders and provide strategic recommendations
Self-Starter with strong project management & collaboration ability to lead analytics projects end-to-end
Curiosity to learn new skills and apply them in novel ways to solve challenging problems
Passion for solving problems and driving business impact & eager to learn and apply feedback constructively
Strong communication skills and solutions, both written and oral

Your experience includes:

Understand and be truly passionate about creating world class B2B content experiences for technical, enterprise audiences? 

Experience with leading or working in a dedicated content marketing function in a B2B industry.? 

Creative, multi-channel approach to B2B content ideation and development? 

Strong SEO knowledge, with proof of previous success in driving keyword research, content strategy and link acquisition.?? 

Strong understanding of inbound marketing frameworks and processes, marketing campaigns, demand generation, lead capture and nurture? 

Strong organizational skills with ability to effectively prioritize and take leadership initiative? 

Account Based Marketing experience is ideal, but not mandatory.?