VP of Marketing
Posted on: 20 May 2021
San Francisco, CA
Job Description
About the Role
Kraken is looking for a VP of Marketing to lead Kraken's global marketing team and all marketing initiatives. This role is cross-functional in nature and will require tight partnerships with various parts of the organization. All of Marketing reports to you: Growth, Product, and Brand Marketing.
Responsibilities
Develop a global marketing strategy and roadmap
Own messaging and positioning to convey the value of Kraken’s products
Manage and mentor Directors of each sub-team (Growth/Product/Brand Marketing)
Provide leadership around best in class marketing practices to all marketing professionals in your organization. You inspire, motivate, and coach the team
Phenomenal cross-functional collaboration skills - this person should shepherd the campaign throughout the entire organization ensuring all partners are aligned
Advise and guide on budget allocation and execution
Oversee product launches, ensuring the playbook is executed and other GTM teams can implement their launch plans
Further define and evolve the Kraken brand strategy, and help brand marketing strategies to support the company’s global growth objectives
Develop an efficient marketing operation, with defined workflows, clear roles and accountabilities, and high quality outputs
Requirements
10+ years experience and proven track record in Marketing functions
6+ years managing Growth/Brand/Product Marketing teams
You’re a globally-minded executive with deep experience in creative campaigns, social media strategies, traditional media buying, brand, publicity, and partner marketing
Expertise in marketing strategy, and one or more marketing disciplines across content, creative, PR/media, brand marketing, product marketing, or Growth marketing
Experience developing and leading global teams, including strong people management and team building skills
B2C experience is a must
In-depth knowledge of different digital marketing channels, online marketing tools, and best practices
Exceptional presentation and narrative compression skills
Knowledge and understanding of cryptocurrency markets, ecosystem and ethos
Comfortable working in a high-growth and global company
Kraken
San Francisco, CA
As one of the largest and oldest Bitcoin exchanges in the world, Kraken is consistently named one of the best places to buy and sell crypto online, thanks to our excellent service, low fees, versatile funding options and rigorous security standards -- but this is only part of the story. We’ve been on the forefront of the blockchain revolution since 2011.
Our mission is to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Who we are
Recognizing the importance of Bitcoin from the onset, and understanding that the exchange is the most critical part of the cryptocurrency ecosystem, Jesse Powell founded Kraken to give people the means to quickly and securely invest in the space. Since then, the company has grown by leaps and bounds with hundreds of employees spanning the globe. We’re a diverse group of thinkers and doers that are dedicated to making cryptocurrency available and accessible to the world and enabling people from all walks of life to invest in their independence.
What we do
Empowering investors
Whether you’re an advanced trader or a crypto-beginner, Kraken gives you the power to chart your own financial course. Our exchange has an ever-growing number of cryptocurrency pairs for you to invest in and a slew of tools and features for you to leverage as you grow your portfolio.
Supporting institutions
From over-the-counter trading to personalized white-glove account management, Kraken is the premier cryptocurrency investing solution for institutions of all sizes. We offer exceptional liquidity and competitive pricing for all our markets so you can achieve your investment goals quickly and confidently.
Join the revolution
Since Satoshi first mined Bitcoin’s genesis block in 2009, crypto has been changing the world - and the Kraken team is leading the charge. We’re looking for talented, inspiring people who are passionate about bringing cryptocurrency to the mainstream. If you’re interested in joining Kraken, click the link below to learn more about all of our open job listings.
-
IndustryAccounting/Finance
-
No. of Employees1200+
-
Website
-
Jobs Posted50
