News Corp.

Marketing Associate – Direct Response

Posted on: 14 Apr 2021

New York City, New York

Job Description

Job Description:

Job Description:

The Marketing Associate supports the commerce marketing team in developing and executing direct response campaigns designed to deliver on customer acquisition, contributing towards overall business objectives of The Wall Street Journal, Barrons and MarketWatch.

Our Mission:

We are a diverse, high-performing, and international team. We have an inspiring work environment where you can thrive as a result. You will represent the voice of the customer and act as an ambassador of the brand. You will be a conduit through which other teams work with each other, creating true collaboration across the company. You can add strategic value in ways that unite the business throughout a diverse array of initiatives.

You will:

* Assist Marketing Managers with the execution and implementation of direct response campaigns by ensuring all deliverables are on track for completion according to deadlines, and creative is in accordance to campaign objectives and brand guidelines.
* Nurture contact with a variety of stakeholders to coordinate with teams across the business to move projects forward.

* Represent the customer: advocate for seamless customer journeys, champion the value of membership and arm yourself with key data insights to drive marketing strategy and communications.

* Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.

* Manage the creation, production and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage approvals.

You have:

* 1-2 years experience working in a marketing or communications role. Media or publishing is a plus.
* A bachelors degree in marketing, business administration, journalism or communications.

* Experience in supporting campaigns that use a variety of marketing channels and communications methods.

* A passion for and understanding of The Wall Street Journal brand, customers and products.

* A mindset that is data curious, data literate and digital first, with the ability to balance the need for art and science.

* The ability to work quickly and manage multiple projects efficiently in a fast-paced environment.

* First-rate communications and writing skills with the ability to present, as well as proficiency with the Microsoft Office and Adobe Omniture suites.

Company Overview:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the worlds largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, Americas largest newspaper by paid circulation; Factiva, Barrons, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Marketing Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones. Thank you.

Req ID: 24006

News Corp.

New York, New York

News Corporation, a media and information services company, creates and distributes content for consumers and businesses worldwide. It operates in five segments: News and Information Services, Book Publishing, Digital Real Estate Services, Subscription Video Services, and Other. The company distributes content and data products, including The Wall Street Journal, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, Barron’s, MarketWatch, and DJX through various media channels, such as newspapers, newswires, Websites, mobile device applications, tablets and e-book readers, newsletters, magazines, proprietary databases, live journalism, video, and podcasts. It also owns and operates daily, Sunday, weekly, and bi-weekly newspapers comprising The Australian, The Weekend Australian, The Daily Telegraph, The Sunday Telegraph, Herald Sun, Sunday Herald Sun, The Courier Mail, The Sunday Mail, The Advertiser, The Times, The Sunday Times, The Sun, The Sun on Sunday, and New York Post, as well as digital mastheads and other Websites.

In addition, the company offers home-delivered shopper media that include free-standing inserts and direct mail products; in-store marketing products and services primarily to consumer packaged goods manufacturers; in-store merchandising services; and digital marketing solutions. Further, it publishes general fiction, nonfiction, children’s, and religious books; and provides sports programming content to approximately 200 channels distributed through cable, satellite, and Internet protocol, as well as broadcast rights to live sporting events. Additionally, the company offers property and property-related services on its Websites and mobile applications, as well as residential and commercial property Websites; online real estate services; and professional software and services products, which comprise Top Producer, FiveStreet, and ListHub. News Corporation was incorporated in 2012 and is headquartered in New York, New York.

  • Industry
    Media/Entertainment
  • No. of Employees
    28,000
  • Jobs Posted
    3303

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