Job Description

Job Description:

Who will I report to? Engagement Director

Where am I based? New York City, NY

Job Description:

The Engagement Manager leads integrated campaigns grounded in data designed to enhance customer engagement. You will contribute towards overall business objectives and the future direction of Dow Jones products, namely The Wall Street Journal, Barrons and MarketWatch.

Responsibilities:

* Deliver omnichannel engagement campaigns for Wall Street Journal, Barrons and MarketWatch members to drive reader habit and increase product adoption.
* Work with teams across the business to support the implementation/enhancement of an automated CRM strategy that engages members across their lifecycle.

* Manage 1-2 Engagement Associates to ensure campaigns are delivered on time, within budget and maintain quality standards.

* Use key data insights to develop and drive marketing strategy and communications.

* Represent the customer: advocate for seamless customer journeys, champion the value of membership

* Exercise a thorough knowledge of the brand and an ability to balance team goals with overall company objectives.

Qualifications:

* 3-5 years experience working in a marketing role. Media or publishing is a plus.
* Experience in delivering campaigns that use a variety of marketing channels

* A mindset that is curious, data literate and digital first

* The ability to work quickly and manage multiple projects efficiently in a fast-paced environment

* First-rate communications and writing skills with the ability to present

* A passion for and understanding of Dow Jones brands, customers, and products

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line.

Business Area: WSJ MEMBERSHIP GROUP

Job Category: Sales Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones. Thank you.

Req ID: 24021