Job Description

Job Description:

Dow Jones Product Strategy & Marketing team (PM) is responsible for managing product roadmap, collaborating on new product development and developing product positioning, packaging and the go-to-market strategy for MMS (Media & Marketing Sales), all in the service of driving revenue for the Wall Street Journal, Barrons Group at Dow Jones.

Within this context, the Product Marketing Manager (PMM) will lead PM efforts for our Live Journalism and B2B businesses by positioning, packaging, and collateral production for new and existing products; delivering those materials to sales; and, ensuring the MMS organization is aware of and understands the new product offerings and solutions.

The PMM will also supervise a PM Coordinator, ensuring they deliver projects on time, their quality of work, and foster an overall culture of growth and development.

Responsibilities

The Product Marketing Manager will add value to Dow Jones via 3 core responsibilities:

1) Position, package, and produce collateral for new and existing products under direction of Executive Director, Product Marketing Director. Key outputs include:

* General presentations (spotlight decks, event recaps)
* Sell sheets (e.g. one-sheets, placemats)

* Internal and external marketing communications (sales VP newsletters, Live Journalism event recaps)

* Training sessions (for internal sales and marketing teams on new products, event, and opportunities)

2) Contributing to the maintenance of an organized arsenal and effective internal communication channels to deliver these tools and resources to the global sales team

* Delivering key relevant updates during recurring meetings (e.g. MMS, MMSU, AMAs) and MMS-wide channels (e.g A-hed of the Curve Newsletter)

3) Providing product-specific expertise on sales calls (on an as-needed basis)

Success for this role will ultimately be measured by the Executive Director Product Marketing, the Ad Sales team, Live Journalism stakeholders, and finally, client satisfaction with the corresponding Product Marketing materials and services.

Skills & Experience

* 5-7 years marketing experience (preferred)
* Conferences/events marketing experience AND interest (required)

* Track record of translating strategic vision into results:

-Proven ability to manage project roadmaps and hit deadlines

-Successful materials development and packaging

-e.g. value proposition, go-to-market strategy

* Comfort working in highly-matrixed organizations

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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put Reasonable Accommodation in the subject line.

Business Area: MEDIA SALES

Job Category: Sales Group

About Us

Since 1882, Dow Jones has been finding new ways to bring information to the worlds top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barrons, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view Find Jobs - Dow Jones. Thank you.

Req ID: 24285