Facebook

Program Manager, AR

Posted on: 14 Apr 2021

Burlingame, CA

Job Description

The Facebook Reality Labs (FRL) group brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building tools and experiences that make people feel closer together in Augmented Reality (AR) and Virtual Reality (VR). We are looking for an experienced Program Manager to join the FRL Creative Team - the team that creates integrated campaigns across paid and owned marketing channels to ensure consistent brand. This leader will be responsible for delivering our multi-market integrated advertising for the AR brand. The program team manages all activity that we expect to drive our business and creative objectives, up to and including a liaison role with our various agency partners.

Program Manager, AR Responsibilities

* Create strong partnerships with Integrated Marketers, International Marketers, Channel Leads, Product Marketing Managers, internal creative teams and external agencies

* Reports directly to the Program Lead, AR

* Partner with the AR Marketer and Channel leads for day-to-day creative needs at an initiative and project level

* Orchestrate how creative projects fit within the wider business portfolio through the lens of objectives, impact, risks and resources

* Prioritize competing needs with good reasoning and viable solutions across multiple teams and projects

* Build and optimize systems, tools and standards that improve creative production within the organization

* Coordinate the wider team to ensure successful communication and delivery of various marketing launches

* In partnership with Integrated and International Marketers, manage agency relationships for large scale integrated creative campaigns

* Manage workflow for inbound and outbound projects, integrated production budgets and approvals, requirements for strategic sourcing and procurement, and the development of high-quality assets, often with tight deadlines

* Maintain brand integrity across all project deliverables, working closely within Design, Legal and Product guidance

* Mobilize the team towards forward progress, action, and results by anticipating needs and removing obstacles

Minimum Qualifications

* 8+ years client-facing experience within a creative agency, large production studio and/or client-side in a digital product marketing company

* Experience in cross-functional collaboration, organizational design and systems planning

* Creative operations experience in setting priorities, problem-solving, multi-tasking, and negotiation

* Experience in creative planning and development, production, editorial, finishing and delivery/trafficking

* Experience across major creative channels and large-scale integrated creative campaigns. This may include but not be limited to: live action, programmatic digital delivery, social, influencer, CRM, web/Ecommerce media integration and/or animation workstreams

Preferred Qualifications

* 10+ years client-facing experience within a creative agency, large production studio and/or digital product marketing company

* Experience with additional creative channels. This may include but not be limited to: print, out of home and/or experiential workstreams

* Experience working with a tech company of the size and scale equivalent of Facebook

* Experience working as a cross-functional manager within a fast-paced, often ambiguous, start-up environment

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.

Facebook

Menlo Park, CA

Facebook, Inc. provides various products to connect and share through mobile devices, personal computers, and other surfaces worldwide. The company’s products include Facebook that enables people to connect, share, discover, and communicate with each other on mobile devices and personal computers; Instagram, a community for sharing photos, videos, and messages; Messenger, a messaging application for people to connect with friends, family, groups, and businesses across platforms and devices; and WhatsApp, a messaging application for use by people and businesses to communicate in a private way. It also provides Oculus, a hardware, software, and developer ecosystem, which allows people to come together and connect with each other through its Oculus virtual reality products. As of December 31, 2018, it had approximately 1.52 billion daily active users. The company was founded in 2004 and is headquartered in Menlo Park, California.