Senior Manager, Digital Media (Retention Marketing -Walmart+)
Posted on: 12 Apr 2021
Hoboken, NJ
Job Description
Position Summary...
What you'll do...
Walmart+ is a membership program that brings together valuable in-store and digital benefits like no other retailer can. With membership benefits like free store delivery, free two-day & next-day shipping from Walmart.com, & mobile scan & go in-store, Walmart+ helps members save time & money no matter how they choose to shop.
In our continuous efforts to build a best-in-class Marketing team, we are hiring a Senior Manager, Retention Marketing, to accelerate our roadmap to drive personalization at scale. This individual will partner closely with the product, data science, analytics, creative, & CRM teams to launch personalization programs that drive membership usage, loyalty & retention. This is a key hire on the Walmart+ team and they will have the ability to make a significant impact on our multi-year roadmap & business metrics.
Youll sweep us off our feet if you
* Are a thought-leader in the CRM/Retention space with prior experience launching personalized, trigger-based marketing programs
* Are a pro at taking data & insights and turning them into action
* Have strong creative intuition, with a skillset for storytelling
* Are highly-collaborative with the ability to build relationships & influence others; Have prior experience partnering closely with product & operations teams
* Have a passion for the customer & building best-in-class customer experiences
* Are an excellent communicator comfortable sharing your ideas in a simple, clear, & concise way
* Are a self-starter that enjoys working in a fast-paced, start-up like environment
Youll make an impact by:
* Developing a multi-quarter, omni-channel strategy to increase member engagement through a variety of high-impact, personalization programs
* Launching automated, outbound trigger programs to deliver relevant, personalized messages based on past, present, or expected behaviors (ex. membership milestones, predictive triggers, etc.)
* Owning the Walmart+ site personalization strategy for current members defining how we utilize this valuable channel to deepen engagement & retention
* Designing marketing experiments to test a multitude of elements (messaging, content, promotions, etc.)
* Partnering with cross-functional partners to manage the E2E campaign execution process (product requirements, creative development, segmentation & channel strategies, deployment)
* Establishing, reporting on, and continually improving KPIs for personalization campaigns, regularly communicating progress to senior leaders & partners
* Serving as a thought leader, contributing to the overall vision of building a best-in-class Retention program for Walmart+
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelors degree in Marketing, Business, or related field and 3 years experience in marketing or related field OR 5 years experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team
Primary Location...
121 River St, Hoboken, NJ 07030-5989, United States of America
Walmart Inc.
Bentonville, AR
Walmart Inc. is an American multinational retail corporation that operates a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31, 1969. It also owns and operates Sam's Club retail warehouses. As of April 30, 2019, Walmart has 11,368 stores and clubs in 27 countries, operating under 55 different names. The company operates under the name Walmart in the United States and Canada, as Walmart de México y Centroamérica in Mexico and Central America, as Asda in the United Kingdom, as the Seiyu Group in Japan, and as Best Price in India. It has wholly owned operations in Argentina, Chile, Canada, and South Africa. Since August 2018, Walmart only holds a minority stake in Walmart Brasil, with 20% of the company's shares, and private equity firm Advent International holding 80% ownership of the company.
Walmart is the world's largest company by revenue—over US$500 billion, according to Fortune Global 500 list in 2018—as well as the largest private employer in the world with 2.2 million employees. It is a publicly traded family-owned business, as the company is controlled by the Walton family. Sam Walton's heirs own over 50 percent of Walmart through their holding company, Walton Enterprises, and through their individual holdings. Walmart was the largest U.S. grocery retailer in 2019, and 65 percent of Walmart's US$510.329 billion sales came from U.S. operations.
The company was listed on the New York Stock Exchange in 1972. By 1988, Walmart was the most profitable retailer in the U.S., and by October 1989, it had become the largest in terms of revenue. Originally geographically limited to the South and lower Midwest, by the early 1990s, the company had stores from coast to coast: Sam's Club opened in New Jersey in November 1989 and the first California outlet opened in Lancaster in July 1990. A Walmart in York, Pennsylvania opened in October 1990: the first main store in the Northeast.
Walmart's investments outside North America have seen mixed results: its operations and subsidiaries in the United Kingdom, South America, and China are highly successful, whereas its ventures in Germany and South Korea failed.
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IndustrySales/Retail
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No. of Employees2200000
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Website
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Jobs Posted16872
