Sr. Performance Marketing Manager
Posted on: 12 Apr 2021
Charlotte, NC
Job Description
The Position:
* Day-to-day interaction with the Senior Director of Media Partnerships focusing on building and cultivating strong, trusted relationships with key partners.
* Key responsibility will include the sourcing and execution of performance-based marketing acquisition efforts across paid digital channels including SEM, display, social, email.
* Manage the campaign process end-to-end including: partner research, campaign objective development, campaign development/execution, optimization, analytics, and reporting.
* Renews and grows existing partnerships through outstanding service and upselling of additional assets into current agreements
* Demonstrate deep understanding of relevant KPIs as they relate to the overall marketing strategy and extract insights from campaign data, identify relevant trends and provide well developed proactive recommendations to achieve longer term marketing goals and objectives
* Work to gain efficiencies and scalability through test & learn approach while collaborating with appropriate teams across the organization to execute A/B and multivariate testing to achieve channel and overall marketing objectives.
* Analyze marketing campaign data to regularly assess the performance of campaigns with a focus on driving quality and ROI.
* Analyze metrics for revenue and margin opportunities, recommend and implement changes based on the results.
* Consistently innovates, explores, learns, tests, executes, and iterates ideas
Basic Experience / Training / Education:
* 4-year degree
* 3-5 years in marketing, specifically in online marketing function at an online retail or lead generation company
* Project and budget management experience
* Previous experience in affiliate marketing preferred
* Experience with basic database management, marketing pixels, and software and application API integrations
Preferred Experience/Training/Education:
* A good foundation of business and general online marketing skills (metrics, analysis, reporting, negotiation).
Required Knowledge / Skills / Abilities:
* General knowledge/understanding of online marketing, online lead generation, conversion strategies
* Analytical mind with the ability to interpret data/results and take appropriate action
* Basic knowledge of digital technologies such as HTML, JavaScript, cookies, pixels, etc.
* Experience with A/B and/or multivariate testing
* Demonstrated ability to optimize spend via tactics including creative and landing page optimization
* Ability to work collaboratively and take feedback but also function autonomously with a willingness to figure it out
* A power-user of Microsoft Excel, or a willingness and aptitude to quickly become a power-user
LendingTree
Charlotte, NC
LendingTree, Inc., through its subsidiary, LendingTree, LLC, operates an online loan marketplace for consumers seeking loans in the United States. Its mortgage products comprise purchase and refinance products. The company also provides information, tools, and access to various conditional loan offers for non-mortgage products, including auto loans, credit cards, home equity loans, personal loans, reverse mortgages, small business loans, and student loans. In addition, it offers information, tools, and access to other products, including deposit accounts; credit repair, through which consumers obtain assistance improving their credit profiles; debt relief services, through which consumers obtain assistance negotiating existing loans; and home improvement services, through which consumers have the opportunity to research and find home improvement professional services.
Further, the company provides personal credit data, through which consumers gain insights into how prospective lenders and other third parties view their credit profiles; real estate brokerage services, through which consumers are matched with local realtors who assist them in their home purchase or sale efforts; and various insurance products, including home and automobile, through which consumers are matched with insurance lead aggregators to obtain insurance offers. Additionally, it operates CompareCards, an online source for side-by-side credit card comparison shopping; SimpleTuition, an online marketing platform for student loans; MagnifyMoney, a consumer facing media property that offers editorial content, expert commentary, tools, and resources; and SnapCap, an online platform, which connects business owners with lenders. The company was formerly known as Tree.com, Inc. and changed its name to LendingTree, Inc. in January 2015. LendingTree, Inc. was founded in 1996 and is headquartered in Charlotte, North Carolina.
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IndustryBanking/Financial Services
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No. of Employees892
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Website
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Jobs Posted147
