Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the worlds best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. its about each person bringing skills and passion to a challenging and constantly evolving game.
NIKE, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nikes stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
WHO WE ARE LOOKING FOR
The North America Purpose Marketing team is responsible for driving our long-term collective change agenda for Nike, internally and externally, to serve and unite the world through sport to create a healthy planet, active communities and an equal playing field for all. Our work focuses on serving underrepresented groups, while inviting and supporting allies. We are a team of go-getters, trailblazers change-seekers, and impact drivers!
As the North America Brand Director, Diversity, Equity and Inclusion (DEI), you will be responsible for providing brand management, strategic leadership, functional excellence and direction for bridging brand and DEI, while overseeing integration into brand defining initiatives and purpose product like Black History Month and BeTrue collections.
Based in Portland, you will be multicultural marketing champion who brings expertise and experience of understanding cultural nuances to align our internal and external teams to bridge brand and DEI.
We want a storyteller who is a cultural specialist who understands attributes of race, gender, sexual orientation, etc. and has a keen eye for intersectional opportunities across these dimensions to help us amplify the voices of the communities we are striving to serve. Impact of this leadership should drive significant positive brand sentiment for the brand and bottom-line and market share results through product.
WHAT YOU WILL WORK ON
* Be the marketing lead for DEI by driving the full brand offense across mens, womens and kids to ensure the consumer and the brand point-of-view are included in all North America marketing plans;
* Partner with Brand Director of Purpose Marketing to establish brand concept and creative development, marketing briefs, strategic tools and marketing plans to fuel the brand;
* Manage and drive collaboration through-out the consumer code process to engage across our construct of Mens, Womens, and Kids;
* Power the market by delivering an integrated, idea and insights led journey for the consumer in North America, through strategic marketing efforts around key game changers, maximizing drivers and resources;
* Establish and drive process for review boards for the Purpose Product creation and Marketing Plan processes of N7, Puerto Rican Day Parade and National Coming Out Day to ensure the work is fueled by experts in the academic and cultural spaces for the communities we serve;
* Lead workstreams to drive content creation and communication strategy to serve North Americas purpose-led initiatives;
* Support input sessions to gain insight from consumers in every aspect including performance and cultural aspects that integrate the city voice in partnership with territory teams;
* Partner with Global Purpose Marketing teammates, DEI and Nike United Network leadership teams to ensure integration into North America marketing efforts, leading with Employee Engagement;
* Regularly communicate and feedback to North America and city teammates on the progress and evolution of strategies and priorities to ensure alignment;
* Support the development of an annual brand plan for Purpose Marketing;
* Establish and drive culture of mentorship across the extended team; and
* Put the team first and live the Nike brand commitments.
WHO YOU WILL WORK WITH
As the North America Brand Director of Diversity, Equity and Inclusion, you will report directly into the North America Director of Purpose Marketing.
You will work alongside a team of other Purpose and Brand Defining brand management director and managers across the U.S. that with you, will collectively build the future of sport so that there will be equal playing fields for the generations of athletes to come. Do you want to help make an impact?
You will also collaborate and partner with the following key teams:
* Mens, Womens, and Kids Brand Management
* Creative
* Social and Community Impact
* Communications
* Consumer Direct Marketing
* Catalyst Brand Marketing
* Leagues, Athletes and Teams
* Sports Marketing
* Diversity, Equity and Inclusion
* Nike United Employee Networks
* External Community Consultants
* FUEL Product Creation
* Human Resources
WHAT YOU BRING
* +8-10 Years of experience in Brand Management and Marketing, deep understanding of Media and Digital platforms. Global perspective/experience. Consistent track record to drive and deliver results. Proven ability to collaborate, problem solve and to build, develop and encourage teams
* +5-6 years of experience in Diversity & Inclusion and/or Diversity, Equity and Inclusion
* Possess Consumer Connection, Brand Planning, Brand Strategy, Multicultural Marketing
* Understand Marketing Mix Modeling, Creativity and Inspiration
* Bring a Digital First Approach, Product Knowledge, Sports knowledge
* You constantly push yourself to learn, expand and grow through a curious and infinite mentality.
* You are a driver of collaboration with a process oriented approach and finding ways to drive efficient work.
* Experience taking informed risks and showcase a results-oriented, creative, positive and innovative attitude.
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Beaverton, OR
NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories: running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, lacrosse, skateboarding, tennis, volleyball, wrestling, walking, and outdoor activities; and apparel with licensed college and professional team and league logos, as well as sells sports apparel.
In addition, the company sells a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment under the NIKE brand for sports activities; various plastic products to other manufacturers; athletic and casual footwear, apparel, and accessories under the Jumpman trademark; casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks; and action sports and youth lifestyle apparel and accessories under the Hurley trademark.
Further, it licenses agreements that permit unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. NIKE, Inc. sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.