Analyst, Paid Search
Posted on: 11 Apr 2021
Reynoldsburg, OH
Job Description
Description
The Analyst, Paid Search is responsible for maximizing the digital return o investment, increase traffic and grow customership for the paid search channel.
Specifically, this position will:
* Be accountable for a team and agency
* Responsible for strategy and day to day management of paid search
* Utilize paid search to increase sales and drive the customer mix for the brand
* Triangulate and translate business objectives into tangible prioritized channel recommendations and provide insight and analysis back to the business (on a weekly, monthly, quarterly cadence on what's working and what we should change to move forward
* Collaborate effectively with cross-functional teams including analytics and finance partners to strategize, read and react to drive the business forward and keep teams abreast of strategic implications from changes we make
* Manage budget projections, planning, forecasts and invoice management for paid search channel
Qualifications
* 2-4 years of experience in Marketing, Advertising or related field
* Retail experience highly desirable
* Team player with great interpersonal skills; ability to foster relationships with internal & external teams
* Innovative mindset with intellectual curiosity
* Proficient in Excel and Powerpoint with ability to clearly explain business outcomes to leaders
* Ability to multitask and project manage key business priorities
* Ability to think analytically and innovatively, and change course if necessary, to achieve desired results
* Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines
* Proficiency in industry-standard tools such as Google Ads, Bing and Search Console
* Bachelor's Degree in Marketing or related field
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
L Brands
Columbus, OH
L Brands, Inc. operates as a specialty retailer of women’s intimate and other apparel, beauty and personal care products, home fragrance products, and accessories. The company operates in three segments: Victoria’s Secret, Bath & Body Works, and Victoria's Secret and Bath & Body Works International. Its products include loungewear, bras, panties, athletic attire, shower gels and lotions, aromatherapy, body care, soaps and sanitizers, handbags, jewelry, and personal care accessories. The company offers its products under the Victoria’s Secret, PINK, Bath & Body Works, La Senza, Henri Bendel, White Barn, C.O. Bigelow, and other brand names. L Brands, Inc. sells its merchandise through company-owned specialty retail stores, which are primarily mall-based; through its Websites; and through franchises, licenses, and wholesale partners.
As of February 27, 2019, the company operated 2,943 company-owned specialty stores in the United States, Canada, the United Kingdom, Ireland, and Greater China, as well as sold its brands through approximately 600 franchised locations and online worldwide.
The company was formerly known as Limited Brands, Inc. and changed its name to L Brands, Inc. in March 2013. L Brands, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.
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IndustrySales/Retail
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No. of Employees25, 500
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Website
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Jobs Posted5351
