Job Description

At Bristol Myers Squibb, we are inspired by a single vision transforming patients lives through science. In oncology, hematology, immunology and cardiovascular disease and one of the most diverse and promising pipelines in the industry each of our passionate colleagues contribute to innovations that drive meaningful change. We bring a human touch to every treatment we pioneer. Join us and make a difference.

Reports to (Title): BU Director Oncology

Location: Mumbai

Department: Oncology

Role Summary:

This marketing point will be in charge of specific indications / tumor types in IO and oversee the planning, execution, and tracking marketing related activities associates with those indications

Key responsibilities:

* Brand Planning and setting strategic priorities for current and future indications of IO products
* Creating an annual execution plan with activities for various levels- national, regional and local level- examples include speaker programs, advisory boards, public relations events, disease education, etc.
* Conceptualizing and execution of integrated brand campaigns with promotional content that brings alive the science behind our products
* Collaborating with the sales team to monitor product performance as well as external environment using appropriate tools and taking corrective action, if required, to meet business objectives in compliance with applicable policies, procedures and other regulations.
* Identifying market insights and opportunities via market research, thought leader/customer interactions; anticipating market development and is responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
* Efficiently and effectively allocating brand marketing expenses across initiatives to drive brand objectives
* Cross functional Collaboration: Liaise closely with multiple cross-functional teams (Sales Team to activate marketing strategy in the local environments; Regulatory & Compliance Teams to ensure adherence to all regulations; Supply Chain and Quality Teams for demonstrating distribution/network efficiencies); Medical Team on speaker programs and speaker training and overall tumour specific strategies
* Plan and execute key internal meetings such as Plan of Action and National Sales Meetings
* Lead development of key strategic partnerships, both internally and externally with local Agencies and local Content/Media Partners
* Ensure sales team receives appropriate sales training on a regular basis on Immuno-Oncology (IO) brand

Qualifications and requirements:

* Minimum 5 years of experience in Pharmaceutical Marketing
* Masters degree in Marketing from premier institute
* Desirable but not must: Experience with 1-2 years Consumer goods or FMCG marketing
* English (required), Hindi (nice to have)
* 8+ years overall experience with 5 or more years in the pharmaceutical specialty marketing preferably oncology field
* Experience working with thought leaders in oncology
* Previous Sales experience preferred
* Ability to translate Patient Journey into meaningful insights
* Experience in Brand Strategy & Planning, Go-To-Market Models, Customer intelligence, brand intelligence and Identify opportunities to win (HCP segments and patient types).

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives.