Job Description

Description

This Senior Copywriter position is responsible for collaborating with the Art Director to create integrated marketing campaigns. You will work with an award-winning, in-house, creative team of Art Directors, Designers, and Copywriters to help concept and execute advertising campaigns for a variety of Social Media and CRM marketing initiatives. Ideal candidates will have experience in Content Strategy and Customer Relationship Marketing. As part of the Creative Services team, you will play a key role in crafting and preserving the Publix brand. The Senior Copywriter is a member of a Digital Creative Team and reports to a Creative Director.

Additional responsibilities include:

* develops relevant and unique concept independently or in collaboration with other Creative development team members
* writes effective copy for a variety of customer-directed communications; social media, adaptive or responsive websites (desktop/mobile), mobile apps, email, digital ads, direct mail, in-store ads, videos, and other necessary content
* reviews, proofreads, and edits drafts of communication pieces before final publishing, as needed

Required Qualifications
* Associates degree in Business or Liberal Arts or equivalent experience
* at least three (3) years of experience writing advertising copy (digital/traditional)
* knowledge of concept development process
* knowledge of traditional and digital media channels (e.g., print, video, radio, TV, social and digital, adaptive/responsive websites, apps, mobile sites)
* knowledge of marketing/advertising industry and trends
* knowledge of various media strengths and limitations including digital communications, print communications, broadcast, radio, and their associated distribution processes
* ability to evaluate creative work for effectiveness against established creative strategies and objectives
* basic knowledge of MacOS
* basic knowledge of Adobe Creative Suite
* basic knowledge of MS Office
* willingness to travel up to several days at a time with overnight stays
* willingness to work late hours and during weekends

Preferred Qualifications
* Bachelors Degree in Mass Communications, Advertising, or Integrated Copywriting Portfolio Diploma
* four (4) or more years of experience writing advertising copy (digital/traditional)
* knowledge of Publix Marketing department workflow processes and project lifecycles
* knowledge of the Publix brand positioning and lines of business
* knowledge of the Publix target customer, retail environments, and purchasing behaviors and Publix business objectives
* intermediate knowledge of MS Office