Citibank

DB Marketing Lead Analyst

Posted on: 9 Apr 2021

Elk Grove Village, IL

Job Description

Citibank, N.A. seeks a DB Marketing Lead Analyst for its Elk Grove Village, Illinois location.

Duties: Pull, synthesize and manipulate large data sets using Unix, SAS, SQL, Visual Basic, Cognos, Microsoft Excel, Microsoft Access, Tableau and Qlikview translating technical data into business terms. Conduct complex analytical initiatives and develop portfolio segmentation, modeling and targeting tool development for customers as part of Life Cycle Management strategy. Perform SAS programming using SAS Base. Perform SQL Programming using MySQL, SAS PROC SQL, Macros, and SAS Enterprise Guide and SAS E-Miner. Perform advanced statistical modeling including supervised and non-supervised techniques. Develop experimental test design, campaign performance tracking and recommend changes in strategies. Collaborate with cross-functional teams on various marketing programs; identify and execute opportunities to optimize marketable universe, offers or campaign performance. Interpret analytic findings and formulate recommendations to share with decision makers. Perform ad-hoc analysis to provide customized comprehensive statistical and cross-functional analytical information to facilitate business decision-making. Provide analytics that facilitate appropriate marketing investment decisions to optimize marketing investment returns while maximizing partner sales. Provide analytic support to the Marketing Funding Process. Partner to deliver analytic solutions to business initiatives. Work cross functionally to align expectations and deliverables. Support Business and Analytic functions in Audits and Business Control activities. Prepare presentation decks and present results to internal and external clients.

Requirements: Requires a Masters degree or foreign equivalent in Economics, Management Information Systems, Computer Science, Engineering, or Finance and 3 years of experience as a Business Analyst, Analytics Manager, Reporting Manager, Data Intelligence Analyst, Senior Analyst, Project Manager, Systems Engineer or a related position involving business analysis and reporting solutions for the financial services industry. Alternatively, will accept a Bachelors degree in the stated fields and 5 years of the specified progressive post-baccalaureate experience. 3 years of experience must include: SAS programming using SAS Base; Unix shell scripting; MS Excel, MS Word, MS PowerPoint; Collaborating with cross-functional teams. At least 1 year of experience must include: SQL Programming using MySQL, SAS PROC SQL, Macros, and SAS Enterprise Guide; SAS E-Miner; Advanced statistical modeling including supervised and non-supervised techniques. Qualified applicants submit resumes referencing job code BL/DMLA/AP to Citigroup Recruiting Department., 3800 Citigroup Center Drive, Tampa, FL 33610. Citigroup is an EOE Employer. This position is eligible for incentives pursuant to Citigroups Employee Referral Program. Direct applicants only.

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Job Family Group:

Marketing

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Job Family:

Database Marketing & Analytics

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Time Type:

Full time

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Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries (Citi) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the EEO is the Law poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Citibank

New York, New York

Citigroup Inc., a diversified financial services holding company, provides various financial products and services for consumers, corporations, governments, and institutions in North America, Latin America, Asia, Europe, the Middle East, and Africa. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services.

It also provides various banking, credit card lending, and investment services through a network of local branches, offices, and electronic delivery systems. The ICG segment provides wholesale banking products and services, including fixed income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed income research, corporate and consumer loans, investment banking and advisory services, private banking, cash management, trade finance, and securities services to corporate, institutional, public sector, and high-net-worth clients. As of December 31, 2018, it operated 2,410 branches in the United States, Mexico, and Asia. Citigroup Inc. was founded in 1812 and is headquartered in New York, New York.

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