Job Description

We are seeking an experienced Director of SEO to join the Bed Bath & Beyond team to lead our strategies across multiple concepts, including Bed Bath & Beyond (US & CA), buybuy Baby, and Harmon Face Values. This individual will lead and grow the existing internal SEO team, directly oversee multiple external agency and freelance partnerships, manage tool/vendor relations, and have indirect leadership of a dedicated SEO product team. The role will be responsible for overseeing all aspects of the SEO program as it relates to content and technical strategy development and execution.

Essential Responsibilities:

* Leader on the digital marketing team responsible for SEO across multiple Bed Bath & Beyond concepts, working closely with the VP of Digital Marketing and other channel leads to drive incremental revenue.
* Championing innovation in the SEO space and providing leadership, credibility, and influence within the organization. Continually assessing the overall landscape to identify consumer trends and competitive threats.
* Drive the SEO agenda focusing on both the technical and content ranking programs leveraging internal staff as well as collaboration with IT and Ecommerce partners. Responsible for developing, prioritizing, and ensuring implementation of SEO technical roadmap.
* Define SEO requirements associated with several major projects being implemented in support of our rapid ongoing digital transformation. Includes enhancements to recently launched PWAMP framework, cross-concept strategies, and support for several new owned-brand launches.
* Take ownership of evolving our home-grown proprietary SEO technologies, building on strong existing foundation to further enhance and maximize revenue impact.
* Partner closely with our Site Merchant organization to establish education on SEO best practices as it relates to website taxonomy to scale optimization efforts as the site evolves.
* Collaborate with our analytics team to ensure data integrity, deliver ongoing business reporting needs, and establish new reports which improve efficiency of data gathering and insights.
* Building, managing, and coaching an effective SEO team and network of partners to deliver the goals of the channel and the organization.
* Support the evolution of our onsite content strategy - supporting transactional pages, informational/educational content and our registry offerings.
* Overseeing and closely monitoring the organic marketing budget, ensuring the budget is allocated effectively and within approved spend.
* Provide reporting, benchmarks and analysis, to inform company-wide decision-making and to ensure campaign targets are met. Leverages analytics and metrics to identify areas for optimization, improvements in messaging/creative and operational/cost efficiencies.
* Responsible for maintaining discretion related to all confidential/sensitive company and customer information.

Education Requirements:

Minimum A Bachelor's degree, with specific training / experience in related field

Preferred A Masters degree, with specific training / experience in related field

Experience Requirements:

* 8+ years of digital marketing experience, ideally with a retail and/or ecommerce focus
* Deep understanding of SEO and the wider digital marketing landscape
* Experience hiring, managing and developing high-performance teams
* Demonstrated knowledge of key metrics for effective ROI analysis
* Ability to work in a very fast-moving environment that is constantly changing
* Relentless in your approach to prioritize tasks against impact vs. level of effort
* Agency management experience required; agency experience is a plus
* Experience with budgeting and forecasting
* Retail experience is a plus

Other skills or certifications:

* Significant experience with search engine platforms (Google Search Console, Bing Webmaster Tools)
* Strong work knowledge of technical SEO platforms (Botify, Deep Crawl)
* Experience with web analytics (e.g., Adobe Omniture Site Catalyst, Google Analytics, etc.)
* Proficient in MS Office programs: Word, Excel, PowerPoint

Dimensions / Competencies:

* Excellent verbal, written, and presentation skills
* Intellectual curiosity about user behavior, flows and channels
* Strong passion for testing, data and metrics and belief in discovering insights in data
* Excellent quantitative and analytical skills - use and analyze data to inform media strategies and optimizations
* Proven leadership & strategic skills
* Desire to become established as a company thought leader
* Excellent organizational and project management skills; organized with ability to multi-task, prioritize, work quickly and to tight deadlines
* Self-starter
* Strong/proven collaboration skills

LI-MO1

If you need reasonable accommodations to complete the on-line application, please contact the Human Resource Department:

Phone: 1-844-MYHRSC1

Email: myHRSC@bedbath.com

This email address is only to request reasonable accommodation for the application process due to a medical condition. If you do not need a reasonable accommodation for such reason, please use the apply button below to complete an application and upload your resume.

An Equal Opportunity Employer

It is the policy of Bed Bath & Beyond Inc. to recruit, hire, train, promote, transfer and compensate our associates and provide all other conditions of employment including Company sponsored events without regard to race, color, creed, religion, national origin, age, sex, gender identity, genetic information, marital status, lawful alien status, sexual orientation, physical or mental disability, citizenship status, veteran status, employment status or any other basis prohibited by applicable law.