About Stryker
Stryker is one of the world's leading medical technology companies and, together with our customers, is driven to make healthcare better. We offer innovative products and services in Orthopaedics, Medical and Surgical, and Neurotechnology and Spine that help improve patient and hospital outcomes. We are proud to be named one of the World's Best Workplaces and a Best Workplace for Diversity by Fortune Magazine. Learn more about our award-winning organization by visiting stryker.com
Who we want
* Hard-working winners. Confident, competitive and results-oriented professionals who create a track record of success.
* Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
* Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
* Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do
* Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
* Explain different product features to different customers as appropriate to their needs
* Maintain customer engagement and deeply understands customer needs
* Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
* Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
* Understand competitive dynamics in the market
* Understand what customers value and how they perceive different attributes of the product or portfolio
* Articulate why the product or portfolio adds value or solves problems for the customer
* Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
* Propose objectives for generating clinical evidence and evaluates studies
* Tie the business goal of the product or portfolio to the overall goal of Stryker
* Synthesize market trends and make recommendations on areas of strategic focus
* Develop new strategies, sales tools, and communication plans for the product or portfolio
* Apply clinical knowledge in combination with technical knowledge to educate and articulate value
* Work closely with sales training/sales enablement to set the sales training strategy for the product or portfolio
* Responsible for the obsolescence plan
* Provide analytical support to set price
* Articulate desired communications outcomes consistent with marketing strategy to MarComm team
* Establish short-range and long-range improvement goals for the product management team, and under guidance, develop action plans to achieve those goals
* Analyze customer satisfaction to assess trends in customer engagement, and incorporates trends into strategic planning
* Provide marketing intelligence group with key objectives and inputs to drive customer insights
What you need
* Bachelors degree in marketing, business or related discipline required
* MBA preferred
* 4+ years of work experience required
* 2+ years medical device or marketing experience preferred
* Excellent presentation and interpersonal communications skills
* Strong analytical and problem-solving skills
* Ability to manage multiple projects while delivering on established timelines
* Ability to be persuasive in the absence of organizational authority
* Must be able to understand and work within complex interdivisional procedures and policies
* Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
What We Offer
* A winning team driven to achieve our mission and deliver remarkable results
* Quality products that improve the lives of customers and patients
* Ability to discover your strengths, follow your passion and own your own career
Know someone at Stryker?
Be sure to have them submit you as a referral prior to applying for this position. Learn more about our employee referral program.
Kalamazoo, MI
Stryker Corporation operates as a medical technology company. The company operates through three segments: Orthopaedics, MedSurg, and Neurotechnology and Spine. The Orthopaedics segment provides implants for use in hip and knee joint replacements, and trauma and extremities surgeries. The MedSurg segment offers surgical equipment and surgical navigation systems, endoscopic and communications systems, patient handling, emergency medical equipment and intensive care disposable products, reprocessed and remanufactured medical devices, and other medical devices for use in various medical specialties.
The Neurotechnology and Spine segment provides neurotechnology products that include products used for minimally invasive endovascular techniques; products for brain and open skull based surgical procedures; orthobiologic and biosurgery products, such as synthetic bone grafts and vertebral augmentation products; and minimally invasive products for the treatment of acute ischemic and hemorrhagic stroke. It also provides spinal implant products comprising cervical, thoracolumbar, and interbody systems for use in spinal injury, deformity, and degenerative therapies.
The company sells its products to doctors, hospitals, and other healthcare facilities through company-owned subsidiaries and branches, as well as third-party dealers and distributors in approximately 80 countries. Stryker Corporation was founded in 1941 and is headquartered in Kalamazoo, Michigan.