Job Description

WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 1 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. The WhatsApp Integrated Business Marketing team develops marketing programs across WhatsApps Business Partner ecosystem. We are responsible for working with an ecosystem of companies that provide data, tools and services that maximize the performance of WhatsApp marketing for all its clients. Our WhatsApp Business product marketing team is seeking a full-time role as a Digital Marketing Manager to own set up and strategic operations of our digital marketing channels and data management. The successful candidate will have experience setting up infrastructure and managing marketing automation tools (email marketing, lead gen, CRM integrations) from a strategic, programmatic and operational perspective. Experience in B2B channel management, audience management, and/or enterprise SaaS marketing experience preferred. This role is expected to drive impact in close partnership with important cross functional teams such business process & technology, GBM, partnerships (WA-P, BEPs), content and design. The successful candidate will have a digital marketing or marketing technology background along with program management, communication and presentation skills. This role will report to the Integrated Business Marketing Lead.

Marketing Technology & Ops Manager, Integrated Business Marketing (WhatsApp) Responsibilities

* Define and set up marketing technology infrastructure (with agency & engineering support) and manage marketing automation tools (email marketing, lead gen, CRM integrations) from a strategic, programmatic and operational perspective.

* Manage audiences for lead gen, CRM, and data connectivity across channels.

* Collaborate with marketing communications and product marketing teams to build and activate the global customer relationship marketing strategy for WhatsApp.

* Use & demonstrate leadership in marketing data and analytics to identify and modify growth and adoption strategies.

* Lead cross-functional project teams to plan, run and optimize campaigns across multiple channels to improve performance, reach, and return on investment of digital marketing activities, to support key business outcomes.

* Possess deep understanding and develop insights about our core audience - who they are and what they are looking to accomplish across the business lifecycle.

* Look for opportunities to automate process and build scalable infrastructure to support the marketing organization.

* Report digital marketing results regularly and provide recommendation to leadership and key stakeholders.

* Willing to travel/work with international teams, approximately 10% of the time.

Minimum Qualifications

* Bachelors degree

* 8+ years of experience in digital marketing in B2B or a technology company

* Experience in project and vendor management

* Presentation and communication skills

* Experience thriving in a fast-paced, unpredictable environment

Preferred Qualifications

* Experience in marketing technology or customer relationship marketing at a SaaS or ecommerce company

* Experience with marketing automation tools (email marketing, lead gen, CRM integrations)

* Experience with audience segmentation

Locations

About the Facebook company

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities we're just getting started.

Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.