Marketing Strategist - State, Local & Education (SLED)
Posted on: 6 Apr 2021
Centennial, CO
Job Description
Job Description
Arrow Electronics is seeking a Supplier Marketing Strategist to work very close to our suppliers in order to develop and manage a successful Marketing Strategy. The Marketing Strategist for the Public Sector Channel is accountable for working with key channel partners and regional/business unit to develop end-to-end strategic marketing plans to support the achievement of business goals. This person serves as a marketing business partner to the public sector team in their region/business unit and is responsible for developing marketing plans and analyzing performance on an ongoing basis in order to continuously optimize results to maximize impact. They will work alongside the Public Sector sales teams, cultivating relationships with stakeholders to drive pipeline aligned to region/business unit goals. This person must deeply understand how to develop strategic public sector marketing programs and leverage appropriate value propositions, channels and tactics in order to generate full-funnel demand and achieve defined marketing targets and business outcomes.
We hope you are able to deliver/execute the plan and show the Marketing ROI, while delivering exceptional services to our clients. If you are very organized, have excellent communication skills and able to multitask in a fast paced environment this may be the role for you!
**This position can be fully remote**
What You'll Be Doing:
Develops and plans multi-touch and multi-channel marketing strategy and experience to promote supplier brands. Uses effective internal and external performance benchmarks in planning effective campaigns.
Owns Marketing investment and spending strategy against the marketing plans.
Delivers ROI through effective marketing execution against the marketing plans.
Uses marketing campaign brief development process to create very effective campaign plans, aligns business and suppliers on those plans, gets sign-off from the suppliers and then works with shared services organization to execute and marketing effectiveness organization to track the effectiveness of those dollars.
Using advanced product and technical knowledge/understanding within defined supplier and brand/product area, creates high-impact supplier marketing campaigns that drive supplier new product introductions and creation of qualified opportunities from suitable buyers.
Analyzes and articulates campaign effectiveness and metrics to supplier, partner and Arrow stakeholders including rebates and revenue as program return on investment (ROI).
Becomes the face of Arrow ECS Marketing to the supplier community. Single point of contact for all planned or unplanned campaigns. Monitor closely the progress made on the execution of the campaigns with shared services teams or any agencies working on the campaign activities.
Applies a deep understanding of Arrow's value proposition, initiatives, and programs and use these items to guide strategic marketing planning for external customers and internal stakeholders to gain market share and maximize profitability.
Manage marketing campaign budget(s). Ensure marketing plan is implemented and program is completed on time and within budget; recommend or redirect strategies as needed.
Experience / Education:
Typically requires a minimum of 8 years of related experience with a 4 year degree; or 10 years and an advanced degree; or equivalent experience.
Experience working with Public Sector channels
Being able to work in a fast pace very demanding environment.
Whats In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. Thats why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Growth Opportunities
Short-Term/Long-Term Disability Insurance
On-site Caf with Catering Option for Busy Lifestyles
Bike Racks
And more!
Apply today!
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
Annual Hiring Range/Hourly Rate:
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Arrow Electronics
Centennial, CO
Arrow Electronics, Inc. provides products, services, and solutions to industrial and commercial users of electronic components and enterprise computing solutions worldwide. The company operates in two segments, Global Components and Global Enterprise Computing Solutions. The Global Components segment markets and distributes semiconductor products and related services; passive, electro-mechanical, and interconnect products consisting primarily of capacitors, resistors, potentiometers, power supplies, relays, switches, and connectors; and computing and memory products, as well as other products and services.
The Global Enterprise Computing Solutions segment offers computing solutions, including data-center, cloud, security, and analytics solutions. This segment provides access to various services, including engineering and integration support, warehousing and logistics, marketing resources, and authorized hardware and software training.The company serves original equipment manufacturers, value-added resellers, managed service providers, contract manufacturers, and other commercial customers. Arrow Electronics, Inc. was founded in 1935 and is based in Centennial, Colorado.
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IndustryEngineering
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No. of Employees20,100
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Website
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Jobs Posted514
