Job Description

Job Description
CVS Health is a Fortune 5 company embarking on a journey of evolving its existing ExtraCare program into a world-class personalization and loyalty program. This is a top initiative within the company, and we have a team dedicated to recruiting the best talent in the world to help propel us into this goal. The company has already invested in state-of-the-art technology and scaling our loyalty program, now we are-focused on optimizing our customer contact and personalization strategy. We are looking for an innovative program owner to help us continue to bridge the gap between traditional retail and the next generation of digital experiences.

The Program Strategy Senior Manager will be responsible for identifying, developing and executing customer and category growth opportunities through the use of relevant and personalized marketing strategies and bringing those experiences to life through existing and emerging digital channels. This person will play an integral role in both expanding capabilities within existing programs and identifying new ways for CVS to connect with our customers, while at the same time helping to optimize our offer mix to maximize efficiency. This person will be responsible for managing the P&L; for individual personalization programs. The Senior Manager, Personalization Program Strategy will report to the Director of Personalization Program Strategy, with consistent exposure to Senior Director and VP levels.

Responsibilities include:

o Lead strategy and execution of a digital manufacturer coupon strategy, how to integrate them into our broader marketing plans, increase overall engagement, and maximize markdown efficiency.
o Direct P&L; responsibility for these programs and work closely with other Loyalty Program Strategists to find intra-program opportunities that align across the entire portfolio.
o Identify, quantify and serve as business owner for new initiatives to expand access and integration of new 3rd party digital coupons into the CVS and ExtraCare ecosystems.
o Demonstrated ability to vision the future state, test hypotheses, and synthesize facts and insights into concrete, actionable strategies and tactical plans
o Review performance metrics and identify new concepts to improve
o Strong cross-functional partnership with digital, technical and finance stakeholders.
o Work in tandem with digital product owners to develop new digital experiences and engagement capabilities to drive new app adoption and engagement.
o Work as part of a team tasked with expanding the loyalty digital footprint across our 10,000 brick and mortar locations and omnichannel customer flows.
o Serve as one of the primary points of contact for evangelizing new digital capabilities, working closely with marketing partners to educate customers, industry and broadcast media, and internal stakeholders on these new capabilities and reasons to believe in CVS digital and omni-channel experiences.
o Act as voice of the customer across initiatives, including developing new customer insights and monitoring competitive customer experiences.
o Communicate initiative status, performance, insights and roadmap; and act as primary point of contact for Loyalty & Personalization leadership

Required Qualifications
o 5 years experience in customer growth and development, data-driven marketing, and/or strategy development in a retail, consumer packaged goods, or consulting environment
o 3 years Experience leading the development of digital retail experiences, such as digital couponing, lead generation, or other digital personalization
o 3 years Managing a robust, multi-faceted P&L;, with accountability for growth objectives, funding and/or expense management

Preferred Qualifications
o Bachelors degree in the areas of Business, Management or Marketing
o Masters Degree Preferred
o Strong leadership and communication skills, with the ability to prioritize and deliver on multiple concurrent initiatives that have significant financial impact.
o Flexible and can tolerate ambiguity and still operate effectively Excellent communicator
o Strong understanding of customer needs
o Demonstrated high level of competency in working cross-functionally
o Proven Strategic thinking and analytical skills
o Ability to influence at all levels of the organization

Education
Bachelors degree

Business Overview
At CVS Health, we are joined in a common purpose: helping people on their path to better health. We are working to transform health care through innovations that make quality care more accessible, easier to use, less expensive and patient-focused. Working together and organizing around the individual, we are pioneering a new approach to total health that puts people at the heart.

We strive to promote and sustain a culture of diversity, inclusion and belonging every day. CVS Health is an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring or promotion based on race, ethnicity, sex/gender, sexual orientation, gender identity or expression, age, disability or protected veteran status or on any other basis or characteristic prohibited by applicable federal, state, or local law. We proudly support and encourage people with military experience (active, veterans, reservists and National Guard) as well as military spouses to apply for CVS Health job opportunities.