Job Description

Job Description

Albertsons Companies is one of the largest food and drug retailers with 2,300+ stores. The Albertsons Companies family of brands includes some of the most prominent brands in food retailing, with a growing base of loyal shoppers. Thanks to the professionalism, diversity, spirit, and friendliness of our people, we have locations across the U.S.

The Marketing Department has an opening for a Director, Marketing & Brand Strategy, supporting the Marketing Strategy & Transformation team. This position is located in Pleasanton, CA

Position Purpose

Albertsons seeks to modernize our brand and transform the way in which Marketing impacts and drives growth for the organization. We have world class national marketing capabilities and scale, that we need to leverage to increase customer and brand-led strategy, marketing effectiveness and efficiency.

This role will lead marketing and brand strategy projects and national campaigns for the Marketing organization. This role will direct and reinforce customer-led and brand-led thinking across all content and channels (owned, earned and paid).

Key Responsibilities include, but are not limited to:

* Lead Marketing strategy for all major, national campaigns driven from business goals and objectives and customer data and analytics
* Customer strategy, omnichannel campaign strategy and activation including digital, in-store, radio and print, and may include events and programs.
* Lead the development of strategy tools, processes and frameworks for organizational adoption
* Lead the development of omnichannel customer journey maps; participate on channel-specific customer journeys
* Articulate and drive customer strategies for marketing initiatives and major campaigns, working closely with Analytics, Insights and research agency partners.
* Lead the development of a research brief -- working closely with Customer Analytics and Customer Insights teams.
* Lead campaign strategy for major national campaigns including customer strategy, content strategy, and channel strategy (working closely with Digital Marketing team- see below) .
* Participate in channel strategy planning and activation by reinforcing the brand, customer, and overarching campaign strategy when reviewing channel strategy and tactics. Working closely with the Marketing Operations team for owned media and Performance Marketing team for paid media strategy and tactics.
* Lead and drive strategy for content development, working closely with Brand Marketing content team. Representing and reinforcing the lens of customer and brand strategy.
* Develop briefs for agency briefings, strategy and creative reviews and direction
* Articulate and drive brand strategy for the marketing organization
* Brand strategy: Lead brand strategy for key initiatives across the organization's divisions, departments and services
* Build, lead and manage a team of 5+ FTEs

Qualifications:

* Bachelor's degree required; MBA preferred
* Seeking 7-10 years marketing strategy and/or consulting in a fast-paced, management consulting, F500 CPG, or global agency environment.
* Seeking experience with customer data analytics to inform strategy
* Seeking expertise and proven success in building strategy tools and frameworks for organizational adoption
* Proven results in building and leading a team of high functioning employees
* Experience in digital marketing and ecommerce preferred
* Must be able to easily navigate and drive consensus through influence in a matrixed environment
* Proven success in building cross functional relationships
* Strong communicator with influencing and persuasion skills.
* Must have a "yes" attitude
* Data and solutions driven.

About us

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons Culture Principles

* Compassion: We always treat each other with kindness and respect
* Team: We always support and recognize each other
* Inclusive: We always value everyone's perspective
* Learning: We always strive to grow and develop ourselves and others
* Competitive: We always act with integrity to win over the customer
* Ownership: We always take actions to drive our success

Physical Environment:

* Work may be performed in a temperature-controlled environment.
* Must sit, stand, or walk for extended periods of time.
* May spend long periods of time at desk or computer terminal.
* Will use keyboards, telephone, and other office equipment during the course of normal workday.
* Stooping, bending, twisting, and reaching may be required in completion of job duties.
* Work day is fast paced; some evening and weekend work may be required.

How to Apply: Interested candidates are encouraged to submit a resume by visiting https://www.albertsonscompanies.com/careers/en/home.html

Diversity is fundamental at Albertsons Companies. We foster an inclusive working environment where the different strengths and perspectives of each employee is both recognized and valued. We believe that building successful relationships with our customers and our communities is only possible through the diversity of our people. A diverse workforce leads to better teamwork and creative thinking, as well as mutual understanding and respect.

The Albertsons Companies policy is to provide employment, training, compensation, promotion, and other conditions of employment without regard to race, color, religion, sexual orientation, gender identity, national origin, sex, age, disability, veteran status, medical condition, marital status, or any other legally protected status.

We support a drug-free workplace -- some positions require applicants offered a position to pass a pre-employment drug test before they are hired.

AN EQUAL OPPORTUNITY EMPLOYER