VP, Channel Planning & Partnerships - Portfolio
Posted on: 3 Apr 2021
New York City, New York
Job Description
As a member of the broader Paid Media team, this role is responsible for 3 key areas of focus:
* Channel Planning Build and govern a firmwide media planning process that delivers business results across lines of business through an enterprise audience centric approach, uniform measurement and evergreen governance.
* Partnership Building facilitate and execute firmwide partnerships with media owners that deliver efficiencies, measurement solutions, access to first to market and beta opportunities
* Internal Education educate internal LOB stakeholders on the emerging media landscape and provide strategic points of view on opportunities, media trends and the competitive landscape
Key Responsibilities at a Glance
* Partner with media buying, agency, and analytics teams on media planning processes and measurement solutions
* Ensure audience and data driven marketing efforts are integrated into the media planning process at ever junction
* Manage multiple agency and LOB contacts in the planning and execution of paid media activity
* Manage relationships with current direct publisher contacts to deliver competitive advantage
* Deliver efficiencies through agency and publisher governance
* Partner with analytics to develop test and learns that ladder into the enterprise learning agenda
* Champion consumer privacy as we implement improved targeting across paid channels
* Maintain a strong focus on operational controls and efficiencies
Qualifications and Skills:
* 8+ years of marketing experience in paid media, advertising technology, digital advertising or creative preferred.
* Experience in Financial services and/or highly regulated category preferred
* Track record of working on high profile launches and stewarding the communication planning process and experience
* Proven ability to influence and communicate with stakeholders across functions and at all levels (business, technology, operations, executives, peers)
* Excellent relationship skills, highly collaborative; can build rapport and credibility, and can drive desired business outcomes
* Ability to translate technical concepts into presentations that can be understood by non-technical individuals
* Exceptional partnering skills required to navigate a large organization
JPMorgan Chase & Co.
New York, New York
JPMorgan Chase & Co. operates as a financial services company worldwide. It operates in four segments: Consumer & Community Banking (CCB), Corporate & Investment Bank (CIB), Commercial Banking (CB), and Asset & Wealth Management (AWM). The CCB segment offers deposit and investment products and services to consumers; lending, deposit, and cash management and payment solutions to small businesses; mortgage origination and servicing activities; residential mortgages and home equity loans; and credit card, payment processing, auto loan, and leasing services.
The CIB segment provides investment banking products and services, including corporate strategy and structure advisory, and equity and debt markets capital-raising services, as well as loan origination and syndication; cash management and liquidity solutions; and cash securities and derivative instruments, risk management solutions, prime brokerage, and research.
This segment also offers securities services, including custody, fund accounting and administration, and securities lending products for asset managers, insurance companies, and public and private investment funds. The CB segment provides financial solutions, including lending, treasury, investment banking, and asset management to corporations, municipalities, financial institutions, and nonprofit entities, as well as financing to real estate investors and owners.
The AWM segment offers investment and wealth management services across equities, fixed income, alternatives, and money market fund asset classes; multi-asset investment management services; retirement products and services; and brokerage and banking services comprising trusts, estates, loans, mortgages, and deposits. The company also provides ATM, digital covering online and mobile, and telephone banking services. JPMorgan Chase & Co. has a collaboration agreement with Chicagoland Chamber of Commerce. The company was founded in 1799 and is headquartered in New York, New York.
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IndustryBanking/Financial Services
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No. of Employees255,998
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Website
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Jobs Posted9051
