Job Description

Job Description

Chases Marketing Analytics Team drives data-driven, customer centric decisions across all of our lines of business and Centers of Excellence to deliver world class marketing. Chases media and marketing organization has a culture of putting data at the center of every decision and depends on a high performing analytics team to deliver strategic thought partnership, campaign and testing strategies, and insight that drives action.

The Paid Media Analytics team partners with Media, Performance Marketing and all Chase Lines of Business across all paid channels working closely with our Agency, Media, Publisher and LOB partners to transform data into insights and tools. We as a centralized team are problem solvers, trusted advisors, builders and innovators working to increase efficiencies, expand measurement and provide our stakeholders with the right information to make data-driven decisions.

In this role, you will be the analytical and optimization expert for driving improvements for campaign-performance, encompassing paid channels that include social, display, video, audio, etc. You will partner with campaign managers, media planners, data scientists, platform partners and line of business teams to assess, optimize and plan marketing performance that adds significant business value. This will include a balance of campaign reporting, data analysis, data visualization, campaign optimization, data projection and storytelling. Your deep understanding and incorporation of paid media analytics and optimization will be instrumental in the performance of paid media. And your communication and collaboration skills will help you become a trusted advisor for your stakeholders.

Responsibilities

* Aggregate data across platforms and sources to assemble a complete campaign view
* Conduct analytical assessment of campaign performance, isolating key drivers of success aligned to business goals
* Collaborate with marketing partners to generate actionable insights in order to optimize strategic improvements in campaign effectiveness
* Lead performance review calls with multiple stakeholders
* Define tracking, tagging and measurement requirements of campaigns & tests
* Generate projections of business KPIs and report progress against goals
* Partner with analytics and media teams to engineer test designs that measure the efficacy of our media execution
* Collaborate with media and execution teams by using data-driven learnings to advise on strategic media plans
* Work as a trusted advisor to stakeholders, including the Line of Business, media planning, media buying and audience management teams
* Develop relationships with internal and external stakeholders and earn their trust to challenge the status quo together by telling stories through data both visually and verbally

Qualifications:

* 4+ years of experience in paid media analytics or media campaign execution
* In-depth knowledge, understanding and use of media buying platforms (Facebook, Pinterest, Snapchat, DV360, Trade Desk, etc.), ad servers (Doubleclick) and web analytics platforms (Adobe Analytics)
* Expert in Excel (vlookup, sumif, index/match, pivot tables, etc.)
* Experience in extracting and manipulating data with SQL queries
* Ability to think beyond raw data and to understand the underlying business context and sense business opportunities hidden in data
* Self-starter with out-of-the box problem solving skills who can independently drive results
* Detail-oriented, multi-tasking individual who shows curiosity about the data they work with
* Strong written and verbal communicator to multi-level audiences
* Bachelors Degree in a quantitative or marketing discipline