Job Description

Job Description

Here at Intel, we believe the world needs technology that can enrich the lives of every person on earth. For over 50 years, our technology has sparked some of the world's greatest innovations and addressed key technology inflection points, and we're just getting started. As we enter the era of distributed intelligence and pervasive computing, Intel will continue to be the catalyst that moves the world forward, where our rich legacy drives our future, and where the pursuit of something wonderful fuels everything we do.
We are looking for a Director of Product Branding and Naming to help us to connect our customers to our growing portfolio of products: across client computing, the data center, the intelligent edge and more. You will have the opportunity to not only grow and evolve existing global brands, but also to help define and establish new brands, technologies, and programs.

In this role, you will be responsible for:

* Establishing a strategic vision for Intel's product brand portfolio, including product brand architecture, naming strategy, and how the portfolio should evolve over time to meet the needs of Intel's business and our customers.

* Building credibility and earning trust with Director, VP and Executive level stakeholders through innovative, best-in-class product branding approaches and strategies.

* Managing multiple priorities and workstreams with the ability to remove barriers and inspire a team of product brand strategists.

* Driving strategic decisions around new product brand creation, product brand extensions, product brand hierarchy, and product brand segmentation.

* Collaborating with a diverse range of product, marketing, and insights/analytics teams to develop, validate, and communicate product value propositions, positioning, key differentiators, technologies, messaging, and whether to maintain or evolve product brands over time.

* Managing external agencies and creative teams on naming and visual identity workstreams, brief, creative development, sell-in, production, and guidelines development.

Qualifications

A successful candidate will:

* Have 15+ years experience across consumer and/or B2B marketing, business, or branding, with at least 8 years in tech.

* Be a visionary in this space- up to date on trends in product branding and how to translate industry insights into actionable product brand strategy.

* Is fluent in marketing strategy and the tenets of brand management, including product brand positioning, messaging, sales motions and customer insights.

* Understands technical features, product roadmaps and business strategies.

* Excellent storyteller who is able to simplify the complex, has excellent communication and presentation abilities, and the ability to influence across all levels of an organization.

* 5+ years of experience preparing and presenting to Executive level stakeholders.

* Promotes collaboration, proactively identifies problems, and brings executional and organizational rigor to the team.

At Intel, our people and culture are a living commitment to a diverse, inclusive community where we continually redefine what's possible-where every Intel employee can boldly and fearlessly pursue what was inconceivable before. We are a 100k+ strong, engi-nerdy team passionately working as One Intel to make our customers successful and solve some of the world's biggest challenges. We look forward to meeting you.

Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customers voice and deliver solutions that accelerate their business. Our teams work across the entire sales cycle, pushing ingredient products to our billings customers while also pulling end solutions through to consumption. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

Other Locations

US, California, Folsom;US, Oregon, Hillsboro

Posting Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.

Position of Trust

This role is a Position of Trust. Should you accept this position, you must consent to and pass an extended Background Investigation, which includes (subject to country law), extended education, SEC sanctions, and additional criminal and civil checks. For internals, this investigation may or may not be completed prior to starting the position. For additional questions, please contact your Recruiter....

USExperienced HireJR0162029Santa Clara