Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Summary





The Marketing Strategy group is responsible for the development of programs that allow brands and ADS to reward customer behavior through the development of Loyalty and Value Proposition programs. This includes customer research, thought leadership, and project management with our brand and internal partners from inception to completion of each program.
The Marketing Research Strategist is an internal consultant to business partners in translating business objectives to research and analysis, directs the strategic market research and data analyses performed by the customer insights team and works with analytic teams within the organization to develop a data integration strategy.
The incumbent in this role is adept at taking an integrated, story-driven approach in developing perspectives to elevate the impact of insights within the organization. Has experience in a broad array of research methodologies, including strategic work to determine unmet consumer needs and how to best position and differentiate product offerings, quantitative concept development and optimization techniques, and tracking programs to assess brand partner performance in a competitive context. The role marries customer data with analytics and competitive intelligence to elevate the impact of research and analysis within the organization. It also entails directing the work of an offshore employee and acting as a mentor and leader to elevate the skill sets of the entire team in quantitative best practices.

Job Description

Essential Job Functions

Relationship Ownership: Works collaboratively with key internal business partners to understand their business objectives and translates these objectives into actionable research to drive strategic and tactical decision making.

Vendor and Internal Management: designs and executes strategic research involving quantitative analysis. These analyses include quantitative assessments to help brand partners understand how to achieve relevance and brand clarity and best differentiate.

Manages: manages primary and secondary research studies. Provides direction on how to define study objectives, determine methodology, conduct research and analyze results. Presents the research findings and implications to internal and external brand partners. Leverages a story-driven approach to turn insights from the team into strategic recommendations for the business. Integrates diverse information across data sources to form a perspective to support business needs, including tying call volume data to customer behavior and cost impacts and conducting other analyses from data integration. Works with functional area business counterparts to develop interactive dashboards and research reporting. Oversees the work of offshore analyst in developing capacity planning analysis and reporting.

Develops Requests for Proposals (RFPs): research including content such as: business objective, research objective, methodology, respondent criteria, key question areas, timing and costs.

Reports to: Director, Marketing Strategy

Working Conditions/ Physical Requirements: Normal office environment

Direct Reports: 0, maybe have day-to-day oversight of two associates in Bangalore

Minimum Qualifications:

Bachelors Degree in Mathematics, Statistics, Quantitative Research

Six years work experience required in Survey development, Focus Group Management, 2nd and 3rd party research, Vendor Relationship Management, must have been a leader of people before

Preferred Experience:

Master Degree in Economics, Statistics, Psychology, Research or equivalent experience

Six years or more work expertise in consumer behavior & mindset. Experience with secondary research and primary research/analysis methodologies. Ability to work independently and with various work teams. Experience in retail, consumer behavior or credit services is a plus. Proficient in statistical modeling, advanced knowledge of statistical software packages: STATA, SPSS, SAS EG, and Tableau. Skilled in Word, Excel, PowerPoint, telling the data story and drawing implications from research and analysis. Experience with Conjoint, MaxDiff, and TURF methods.

Education:

Bachelors Degree (Required)

Certifications:



Work Experience

Six or more years



Skills



About Alliance Data Card Services

Alliance Data Card Services provides market-leading private label, co-brand, general purpose and commercial credit card programs, digital payments and Comenity-branded financial services. Using the industrys most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data Card Services has been helping partners increase sales and provide greater value to their customers for more than 30 years. Follow Alliance Data Card Services on Twitter, Facebook, LinkedIn and Instagram.



About Bread

A division of Alliance Data, Bread is a leading digital payments company that works with merchants and partners to personalize payment options for their customers. Through its full-funnel recommendation engine, Bread empowers merchants to sell more, improve conversion and lift average-order-value. Follow Bread on Twitter, Facebook and LinkedIn.



Alliance Data Card Services and Bread are a proud part of the Alliance Data enterprise, a FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio with more than 8,000 associates worldwide.



* Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).

* All job offers are contingent upon successful completion of credit and background checks.

* Alliance Data is an Equal Opportunity Employer.

* Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.

* Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.

* Alliance Data participates in E-Verify.

* Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.

* Alliance Data complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. Applicants with disabilities may contact Alliance Data to request an arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@alliancedata.com.




Job Family:

Marketing

Job Type:


Regular