It's fun to work in a company where people truly BELIEVE in what they're doing!
Job Summary
The Marketing Strategy group is responsible for the development of programs that allow brands and ADS to reward customer behavior through the development of Loyalty and Value Proposition programs. This includes customer research, thought leadership, and project management with our brand and internal partners from inception to completion of each program.
The Marketing Strategist is a highly interactive client facing role that supports the selling, customer experience, CRM and value prop design process for Alliance Data's for new and existing clients. The primary goal is to leverage and evolve marketing strategies for high-performing credit, loyalty, and payment solutions while defining key assumptions, risks, and business requirements to ensure successful program launches and brand partner renewals. The role represents and builds upon ADS competitive advantage through internal partnership with the product, capabilities, innovation and other marketing teams with impactful participation at industry conferences and forums.
Job Description
Essential Job Functions
Marketing Strategy: Support the selling of Alliance Data's customer experience, CRM and value prop design. Communicates complex product and data concepts by adjusting talk track to the current audience. Supports the identification of new marketing strategies through selling efforts and deep study of core and exploratory vertical assessments. Utilizes knowledge of Microsoft Office tools such as Word, Excel, PowerPoint, and Teams to execute daily work. Utilizes knowledge of Microsoft Office tools such as Word, Excel, PowerPoint, and Teams to execute daily work.
Relationship Management: Works directly with Alliance Data Sales Executives, Marketing Technologists, P&C and Client Partnership teams to identify, recommend, and present the strategy of customer lifecycle marketing to align with program goals and customer value proposition. Demonstrates professional verbal and written communication skills when working with internal and external partners and facilitating presentations.
Client Management: Participates in prospect/client presentations with creation and presentation of both standardized and highly-customized pitch materials, sales support materials, customer journeys and interactive demos that articulate complex concepts and requirements while driving to business goals. Identifies brand partner needs and works with the stakeholders and internal partners to develop strategy for new and existing credit/loyalty programs.
Reports to: Sr. Strategist, Marketing Strategy
Working Conditions/ Physical Requirements: Normal office environment, some travel may be required.
Direct Reports: none
Minimum Qualifications:
Bachelors Degree or equivalent experience in Marketing or Finance
Five or more years experience in the payments industry, working in key functional areas such Marketing, Business Strategy, and Finance
Education:
Bachelors Degree (Required)
Certifications:
Work Experience
Five or more years
Skills
Business Strategies, Client Management, Credit Card Marketing, Emerging Payments, Finance, Financial Acumen, Marketing, Payments Industry, Relationship Management
About Alliance Data Card Services
Alliance Data Card Services provides market-leading private label, co-brand, general purpose and commercial credit card programs, digital payments and Comenity-branded financial services. Using the industrys most comprehensive and predictive data set, advanced analytics, and broad-reaching capabilities, Alliance Data Card Services has been helping partners increase sales and provide greater value to their customers for more than 30 years. Follow Alliance Data Card Services on Twitter, Facebook, LinkedIn and Instagram.
About Bread
A division of Alliance Data, Bread is a leading digital payments company that works with merchants and partners to personalize payment options for their customers. Through its full-funnel recommendation engine, Bread empowers merchants to sell more, improve conversion and lift average-order-value. Follow Bread on Twitter, Facebook and LinkedIn.
Alliance Data Card Services and Bread are a proud part of the Alliance Data enterprise, a FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio with more than 8,000 associates worldwide.
* Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
* All job offers are contingent upon successful completion of credit and background checks.
* Alliance Data is an Equal Opportunity Employer.
* Alliance Data will provide accommodations to applicants needing accommodations to complete the application process.
* Any applicant offered employment will be required to establish that they are legally authorized to work in the United States for Alliance Data.
* Alliance Data participates in E-Verify.
* Alliance Data will consider for employment qualified applicants with criminal and credit histories in a manner consistent with the requirements of all applicable laws, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance.
* Alliance Data complies with the Americans with Disabilities Act (ADA), as amended, and all applicable state/local laws. Applicants with disabilities may contact Alliance Data to request an arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time. Please contact the Recruiting Team at TaOps@alliancedata.com.
Job Family:
Marketing
Job Type:
Regular
Columbus, OH
At Alliance Data’s card services business, we know 40 million consumers. How? They carry one (or more) of our clients’ branded credit cards, either in their wallet or on their mobile device. We manage more than 160 branded credit programs — private label, co-brand, and commercial — for the world’s most recognizable brands.
So, what does that mean exactly? When you use your Wayfair, Pottery Barn, J. Crew, or Ulta Beauty credit card (just to name a few), that’s us. We capture transactional data, then use it to better understand consumer behavior and strengthen the ties between our clients and their customers. We also talk directly to consumers, providing outstanding and industry-leading customer care as part of the branded credit program. This combination translates to highly effective, multi-channel marketing communications for our clients. We also create incentives that drive sales, engage cardholders, and foster long-term brand loyalty. It’s how we support our Know more. Sell more.® promise, each and every day.
Alliance Data’s stakeholders have unique objectives and interests in how we conduct business. Just as we are committed to delivering sustainable financial performance, high-performing companies like ours promote a strong corporate culture. This helps us create value for our notable list of FORTUNE 1000 clients, millions of customers, our over 10,000 associates, stockholders, and the community at large. Executing excellence in data-driven loyalty marketing solutions also means delivering on critical responsibilities to ensure the secure and responsible use of data, adhere to responsible lending practices and provide an unwavering commitment to service. We are a data company with purpose.