Job Description

Associate Business Analyst

Apply NowApply Later Job ID 775990BR Location Glendale, California, United States Business Disney Media & Entertainment Distribution Date posted Mar. 14, 2021

Job Summary:

Supporting the Disney Advertising Sales organization within our new Disney Media Entertainment Distribution (DMED) segment, the Audience Modeling and Data Science team are subject matter experts in each of the following areas:

* Creating and optimizing audience segmentation models that enable us to target specific audiences based on brand affinities, app behavior, and video viewership among other things
* Examining other ways to expand audience sizes and depth through look-alike modeling of behaviors within our own network of digital properties
* Analyzing the performance of models in real-world campaigns and collaborating with the audience modeling team to optimize and refine the models

Responsibilities:

The Associate Business Analyst will be responsible for supporting the Audience Modeling and Data Science teams incoming data driven requests from various Disney Advertising Sales teams. You will have a base understanding of the media landscape with an understanding of how data can drive better results through improved ad targeting.

* Field data driven sales requests for our agency and client partners.
* Responsible for tracking incoming data driven requests for analysis of inbound request workflow
* Produce high quality documentation of data driven ad sales process
* Partners across the Audience Modeling and Data Science team to define business needs and requirements
* Helps develop case studies from prior campaigns to share with internal partners and inform future campaigns
* Assist with creation of decks and other promotional materials
* Schedule and participate in brainstorms for cross-platform creative solutions

Basic Qualifications:

* Minimum of 2 years of experience in a role requiring knowledge of cross-platform data-driven ad business, data science, analytics, research, ad-tech, and/or mar-tech
* Excel at juggling multiple requests, staying organized and prioritizing deadlines
* Ability to confidently translate quantitative analyses into compelling and actionable recommendations
* Strong experience working with Excel and Powerpoint / Keynote
* Experience using data visualization reporting tools (e.g., Tableau)
* Great communication and teamwork skills
* Self-motivated with the ability to work independently
* Passionate about technology and relish the opportunity to learn and apply new technical concepts to your work

Required Education

* Bachelors Degree

Additional Information:

DISNEYADSALES

About Disney Media & Entertainment Distribution:

Comprised of the Companys international business units and various direct-to-consumer streaming services, Disney Media & Entertainment Distribution (DMED) aligns technology, media distribution and advertising sales into a single business segment to create and deliver personalized entertainment experiences to consumers around the world.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disneys stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Advertising Sales, LLC, which is part of a business segment we call Disney Media & Entertainment Distribution.

Disney Advertising Sales, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.

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