Description
The Search & Browse Associate Product Manager is responsible for managing a specific set of products for Dicks Sporting Goods in the Discovery portion of the athletes shopping journey. This role focuses on delivering customer value, driving sales and business outcomes through continuous improvement and delivery of quality products. Managing your products will require you to work cross-functionally, communicate up and down the organization, and work closely with your developers, designers and partners.
As the Associate Product Manager, you are responsible for supporting the product vision, strategy and roadmap for your product within a modern development environment. You are the voice of the product empathizing with customers, stakeholders and reviewing data to ensure customer and stakeholder needs are incorporated into and prioritized within the roadmap, directed by data and results. Requires a driven, strategic and tactical mindset, highly motivated and accountable to deliver outstanding product experiences that achieve enterprise KPIs, including revenue, conversion and customer satisfaction.
In this role you will work side-by-side with another Product Manager to develop the strategy and roadmap that helps athletes find the products they are looking for faster. You will be accountable for increasing the effectiveness, performance and accuracy of search results. This product domain includes features such as faceting, category/family page building, product info data, attribution, teammate merchandising tools, transformation of catalog data and generating product feeds that power site features (performance marketing, recommendations, reviews, etc..
Interacts with all functional areas of the company including UX Design, Engineering, Senior Leadership and eCommerce Business stakeholders (Site Merchandising, Content, Customer Experience, SEO, performance marketing, etc.. This is a unique role that brings cohesion and coordination to enterprise initiatives by blending strategy and tactics to achieve business results. You must work strategically, driving ideas for growth and new opportunities, while tactically solving customer and business problems that exist in existing products. In this role you will be accountable for managing the backlog, writing user stories and validation of features before they ship to production.
Job Duties & Responsibilities
Strategy & Planning
* Product Strategy & Roadmap You support the vision, strategy and roadmap for your Product. Must be able to distill the fire hose of insights, data and requests into an actionable roadmap inclusive of customer and business partners needs to build both incremental and innovative experiences for your customers. Ensures that value is delivered early, often and in-sync with customer goals.
* Customer Value & Business Outcomes Ensures a business outcome is achieved and customers receive a product that provides value, whether its an MVP or mature product with a new feature. Goes above and beyond defining and delivering. Requires a solid understanding of the inter-relations of our business financial, marketing, sales, legal, partnerships, customer service, stores, technical capabilities, user experience.
* Know Your Business Accountable for results. Whether that is maximizing metrics, managing expectations, addressing customer feedback or prioritizing the backlog. Knowing your numbers, competitors, who is doing what, the next big thing, suggesting innovative ideas to POC and constantly striving to increase revenue and conversion are primary responsibilities for your role. You will provide regular reporting along with strategies to constantly improve the numbers, hit revenue goals and maximize return on investment.
* Product Decisions you will be called upon to make tough decisions, whether it is a go/no-go decision, balancing risks versus reward, pros/cons, dependencies, cost/benefit analysis, and understand the impact of your decisions. You must stand behind your decision with facts and data. Must be able to recognize when to change course and reverse a decision, subscribing to the philosophy of learning fast, and moving on.
Delivery & Execution
* Features creates accurate user stories and prioritizes the backlog; working with the team to groom, refine and ultimately deliver the feature.
* Ceremonies Participates in standups, planning sessions, demos and retrospectives. Fosters team collaboration, co-creation and open communication.
* Testing and Research Formulates hypothesis to A/B test, prototype, or research, continually refining the product until desired outcome is achieved. Ensures successful tests are translated into new site features.
People
* Change Influencer - Acts as an agent of change within your team, organization, and leading to embrace new methodologies, processes, efficiencies and challenging the status quo. Constantly pushing and asking why even if its to Senior Executives. You must be a strong communicator and partner, capable of influencing a team of designers, developers, stakeholders and executives to achieve value early and often.
* Leader You must evangelize your roadmap; distill complex technical concepts into plain language for stakeholders and advocate for the customer. Ensuring alignment across your group and the Product organization.
* Partnering Partners with business and technology stakeholders to define and ensure successful delivery of our consumer and associate facing Commerce experiences. Manages stakeholder expectations and provides education to requestors on prioritization, ROI and roadmap.
Knowledge, Skills & Abilities:
* Capable of quickly establishing and fostering partnerships with cross-functional teams, other product groups, and stakeholders in a matrixed organization.
* Experience with Agile methodologies (epics, features, stories,, modern software development practices (test driven development, paired programming, continuous deployment, and tools (Jira, Pivotal.
* Ability to manage work and shifting priorities through effective planning, prioritization, delegation and coordination across teams and vendors.
Qualifications
* 1 - 3 Years of relevant overall experience.
* 0-2 years with relevant education linked to PM. 5+ years without relevant education.
* Ecommerce or relevant experience, prefer product management or digital strategy with retail, mobile or enterprise commerce platforms.
Coraopolis, PA
The Story begins ...
DICK’S Sporting Goods was founded in 1948 when an 18 year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business. After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing. Dick was upset and promptly quit. He went to his grandmother’s house where he spent a lot of time as a kid and told her what had happened.
Dick’s grandmother asked how much it would cost to build the store himself. Dick said it would cost $300. His grandmother then went to the cookie jar where she kept her life savings and gave him $300 and told him “do it yourself.” Dick used that money and his relentless work-ethic to open a bait-and-tackle shop in Binghamton. By the late 1970's, he expanded his product line to include much of what you’ll find at DICK’S Sporting Goods today.
...and lives on
Ed Stack is the current CEO and Chairman of DICK’S Sporting Goods. He and his siblings are responsible for taking two stores and growing the chain. DICK’S continues to offer the finest quality products at competitive prices, supported by teammates with a passion for sports. DICK’S Sporting Goods went public on the New York Stock Exchange on October 15, 2002 under the ticker symbol DKS.
Today, headquartered in Pittsburgh, PA, DICK'S Sporting Goods is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of May 1, 2019, the Company operated more than 720 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as DICK’S Team Sports HQ, an all-in-one youth sports digital platform offering scheduling, communications and live scorekeeping through its GameChanger mobile apps, free league management services, custom uniforms and fan wear and access to donations and sponsorships. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront.