Primary Research Associate
Posted on: 20 Mar 2021
Culver City, CA
Job Description
Primary Research Associate
Culver City, California, United States
Marketing
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Summary
Posted: Mar 17, 2021
Weekly Hours: 40
Role Number:200228782
Apple is looking for a research associate to join a team tasked with gaining consumer insight into original video content and marketing material. The role will work with researchers and analytics teams to generate consumer insights that drive better creative and business decisions. As part of a growing team, you will support the process of identifying key consumer insight needs across current programming, scheduling, and marketing.
Key Qualifications
Key Qualifications
* Accurately representing audience insights and industry trends in internal meetings with senior leadership
* Translating primary, secondary, and syndicated data into narrative presentations
* Providing strategic recommendations to marketing and creative partners to guide decision-making
* Supporting strategic and title-specific research projects by providing notes and participating in calls with agency partners
* Management of key operational mechanisms including research calendar and finance processes (submitting POs, receiving invoices)
* Maintaining self-service market research tools for internal partners
Description
Description
Experience leading and analyzing primary research, secondary research, or analytics either within an agency or brand. Substantial experience and expertise with both qualitative and quantitative research inputs and outputs (survey design, recruitment, quantitative data analysis, data science, focus group analysis, reporting, dashboard development, etc.) Experience with using secondary data sources, publicly available reports, and syndicated databases to generate strategic insights. Experience in audience/customer measurement, social listening, or on-platform data analytics. Strong organizational and project management skills with excellent written and visual communication skills. Precise attention to detail; proactive, can-do attitude. Ability to both take direction and work independently to achieve goals. Comfortable working with tight turnarounds and dynamic, often-changing assignments. Passion for helping build great movies and television is essential. Experience specifically in the entertainment industry (broadcast/cable channel, streaming platform, entertainment research vendor, TV/film studio or network) is preferred, but not required.
Education & Experience
Education & Experience
Bachelors degree or equivalent experience
Additional Requirements
Additional Requirements
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Apple
Cupertino, CA
Apple Inc. designs, manufactures, and markets mobile communication and media devices, and personal computers. It also sells various related software, services, accessories, and third-party digital content and applications. The company offers iPhone, a line of smartphones; iPad, a line of multi-purpose tablets; and Mac, a line of desktop and portable personal computers, as well as iOS, macOS, watchOS, and tvOS operating systems.
It also provides iTunes Store, an app store that allows customers to purchase and download, or stream music and TV shows; rent or purchase movies; and download free podcasts, as well as iCloud, a cloud service, which stores music, photos, contacts, calendars, mail, documents, and others. In addition, the company offers AppleCare support services; Apple Pay, a cashless payment service; Apple TV that connects to consumers’ TVs and enables them to access digital content directly for streaming video, playing music and games, and viewing photos; and Apple Watch, a personal electronic device, as well as AirPods, Beats products, HomePod, iPod touch, and other Apple-branded and third-party accessories.
The company serves consumers, and small and mid-sized businesses; and education, enterprise, and government customers worldwide. It sells and delivers digital content and applications through the iTunes Store, App Store, Mac App Store, TV App Store, Book Store, and Apple Music. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1977 and is headquartered in Cupertino, California.
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IndustryInformation Technology
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No. of Employees132,000
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Website
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Jobs Posted4535
