Foodservice Senior Marketing Associate - Platform Marketing (Frozen Meals)
Posted on: 17 Mar 2021
Minneapolis, MN
Job Description
Description
OVERVIEW
Do you desire to own a growing business and lead a collaborative team? If so, this is probably the role for you. We are looking for a Senior Marketing Associate to lead the frozen meals portfolio across innovation, renovation, Holistic Margin Management (HMM), and Strategic Revenue Management (SRM) on a portfolio that primarily serves K-12 students. You will own the business - everything from stewarding the current portfolio, to long term, strategic, cross-business initiatives such as the recyclability glidepath.
KEY ACCOUNTABILITIES
* Lead Innovation, Renovation and SRM strategies to ensure robust and relevant 12Q Flow
* Activate HMM strategy for business and ensures pipeline of ideas to achieve targets
* Partner with Channel Marketing, Sales and Consumer Market Intelligence to identify opportunities for growth
* Lead cross-functional team to execute with excellence across packaging and product projects from idea to commercialization
* Leads PEAK processes for the business Portfolio Management Review, Demand Review and Launch to Win
MINIMUM QUALIFICATIONS
* Bachelor's Degree
* At least 2 years related business experience
* Strong project management skills: ability to manage and prioritize across multiple projects and project teams
* Organizational skills with attention to detail & accuracy
* Ability to lead and collaborate with cross functional teams
* Demonstrated ability to effectively build team relationships, especially across functions.
* Critical thinking skills to identify and elevate opportunities/risks across projects and work to help team achieve goals
* Strong PC Skills (Excel, Powerpoint) and preferred familiarity with GMI systems (Essbase, ECLIPS, GMI Cube, Sharepoint)
COMPANY OVERVIEW
We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best -- bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.
General Mills
Minneapolis, MN
General Mills, Inc. manufactures and markets branded consumer foods worldwide. The company operates in five segments: North America Retail; Convenience Stores & Foodservice; Europe & Australia; Asia & Latin America; and Pet. It offers ready-to-eat cereals, refrigerated yogurt, soup, meal kits, refrigerated and frozen dough products, dessert and baking mixes, frozen pizza and pizza snacks, grain, fruit, and savory snacks, as well as organic products, including refrigerated yogurt, nutrition bars, meal kits, salty snacks, ready-to-eat cereal, and grain snacks. It also supplies branded and unbranded food products to the North American foodservice and commercial baking industries; and manufactures and markets pet food products, including dog and cat food.
The company markets its products under the Annie’s, Betty Crocker, Bisquick, Blue Buffalo, BLUE Basics, BLUE Freedom, BLUE Wilderness, Bugles, Cascadian Farm, Cheerios, Chex, Cinnamon Toast Crunch, Cocoa Puffs, Cookie Crisp, EPIC, Fiber One, Food Should Taste Good, Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, Gardetto’s, Go-Gurt, Gold Medal, Golden Grahams, Häagen-Dazs, Helpers, Jeno’s, Jus-Rol, Kitano, Kix, La Salteña, Lärabar, Latina, Liberté, Lucky Charms, Muir Glen, Nature Valley, Oatmeal Crisp, Old El Paso, Pillsbury, Progresso, Raisin Nut Bran, Total, Totino’s, Trix, Wanchai Ferry, Wheaties, Yoki, and Yoplait trademarks.
General Mills sells its products directly, as well as through broker and distribution arrangements to grocery stores, mass merchandisers, membership stores, natural food chains, e-commerce retailers, commercial and noncommercial foodservice distributors and operators, restaurants, convenience stores, and pet specialty stores, as well as drug, dollar, and discount chains. It operates 507 leased and 372 franchise branded ice cream parlors. The company was founded in 1866 and is based in Minneapolis, Minnesota.
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IndustryManufacturing
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No. of Employees40, 000
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Website
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Jobs Posted335
