Ingredion

Global Strategic Marketing Director - Sugar Reduction & Specialty Sweeteners

Posted on: 16 Mar 2021

Bridgewater, NJ

Job Description

Ingredion is hiring a global Strategic Marketing Director who is responsible for driving growth and the development of the Sugar Reduction & Specialty Sweeteners Growth Platform. This position will develop innovation opportunities, develop the business cases and oversee market & customer projects through the global Stage-Gate process. They will ensure strategy and process development to launch new global products and track their progress, as well as develop sales and go-to-market tools. They will also be very close to M&A and design for our future organization. They will work in collaboration with the regional growth platform teams to drive growth and with the global Marketing Communications team to develop and implement the global marketing communications programs in support of their business area, and with alignment with the regional marketing teams.

As a Global Strategic Marketing Director, your responsibilities will include:

* Under the leadership of the Global Platform Lead, develops and executes the Growth Platform growth plans
* Develops the Marketing elements of the Global Growth Platform strategy; Develops the 1 year business plan which is executed in the regions
* Drives new global Platform programs; Engages with the regional marketing teams to drive implementation and ensure good alignment with the other programs
* Monitors competitor landscape closely and uses insight to inform global strategy and action plans
* Develops thought leadership content for the Growth Platform and works with the Global Communication team to communicate it externally
* Identifies new innovation project ideas in support of the Growth Platform based on unmet needs; develops the business cases and project documentation and act as the Project Business Owner through the Stage Gate process.
* Coordinates and delivers the Innovation Promise targets for the global Growth Platform
* Develops and delivers launch plans for new products; tracks progress in the regions and in the marketplace, ensuring good alignment with other programs
* Sets pricing guardrails for new products using value pricing methodologies
* Shapes clear and powerful value propositions for each product / product range and a clear product positioning strategy
* Briefs the global Marketing Communications team on the platform strategy to inform the development of the communications plans to drive growth. Oversees the implementation
* Ensures all relevant marketing collateral is up to date, and maintains digital content

The Strategic Marketing Director position is well-suited for you if you:

* Have strong skills in marketing, strategy, and interest in keeping up to date with the latest developments and want to drive the success of sugar reduction
* Excellent team player and collaborator while operating independently on initiatives
* Thrives in a dynamic global team environment
* Establishes high performance goals and standards
* Able to both drive and support major programs
* Able to translate business strategies into actions to execute
* Able to withstand pressure during high stress projects
* Strong interpersonal skills and excellent communicator
* Shares knowledge and expertise to progress local and global business goals

Qualified candidates will have:

* Bachelors or Masters degree in Marketing
* At least 5 years previous experience in the food and beverage industry
* MBA or Masters degree in Engineering or Food Science preferred
* Ability to thrive in a high-performance environment
* Strong project management skills
* Strong presentation skills
* Flexible, responsive and works well on own initiative

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Ingredion provides accommodations to job applicants with disabilities throughout the hiring process. If a job applicant requires an accommodation during the application process or through the selection process, we will work with the applicant to meet the job applicant's accommodation needs.

LI-JG1

Relocation Available:

Yes, Within Country

Ingredion

Westchester, IL

Ingredion is a leading global ingredients solutions company. We make sweeteners, starches, nutrition ingredients and biomaterials that are used by customers in everyday products from foods and beverages to paper and pharmaceuticals.

We turn grains, fruits, vegetables and other plant materials into ingredients that make crackers crunchy, candy sweet, yogurt creamy, lotions and creams silky, plastics biodegradable and tissues softer and stronger. Our innovative ingredient solutions help customers stay on trend with simple ingredients and gluten-free or high-fiber foods that appeal to today's consumers.

Grounded in our values of Care First, Be Preferred, Everyone Belongs, Innovate Boldly and Owner's Mindset, we employ approximately 11,000 employees around the world. Our customers operate in more than 120 countries and represent 60 diverse sectors, including food, beverage, paper and corrugating, brewing and other industries.

 

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